Agency group BBN has expanded its global reach by partnering with Spanish agency The Marketing Hub.

The B2B agency is based in Madrid and specialises in the management of sales and marketing programmes for global technology companies, telecommunications and software start-ups.

The agency is less than a year old but BBN believes the agency holds unique strengths which will benefit the group’s customers.

“BBN provides support to clients globally and this further strengthens our position as the

number one ranked International B2B marketing agency in the US

 and the

number two ranked International B2B marketing agency in the UK

,” said Annette Fernandes-Poyser, executive director at BBN.

Directors of The Marketing Hub, Pedro Guillén and Manuel Tello both previously held senior roles at Expandi Group before setting up the agency.

Tello said: “After over 10 years managing agencies and developing B2B demand generation programs for our customers, I was ready together with Pedro, to start a new and refreshing experience in our lives.”

Guillén also said the pair’s backgrounds in the IT industry would bring a new marketing practice to BBN which will help develop new business opportunities to local markets. “The global coverage of BBN in all geographies expands exponentially upon our strengths to serve clients across the world,” he said.