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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    operate in and make a statement about the human potential we collectively impact.” Think future history  ...

    Sue Mizera - 08/12/2022 - 10:09

  2. News: HCLTech launches new brand positioning of supercharging progress

    are proud to share our purpose statement- to bring together the best of technology and our people ...

    Anonymous (not verified) - 27/09/2022 - 09:01

  3. The importance of brand personality in B2B – and how to find yours

    exercise, simple fill-in-the-blank statements using metaphors and similes can be both qualitative ...

    Sue Mizera - 25/08/2022 - 14:16

  4. There’s never been a better time to recommit to your vision and mission

    Evolution Positioning Brand Internal communications Evolving and clarifying these statements are fundamental ... communication, and yes, marketing. As the business landscape continues to change, vision and mission statements ... out from the competition and increase customer loyalty. What makes a mission or vision statement ...

    Stephanie Copel... - 16/05/2022 - 09:06

  5. Why the moon landing began with good branding

    because of its convictions. To help shape the communities and cultures you operate in and make a statement ...

    Sue Mizera - 03/08/2022 - 09:59

  6. What’s the point in Purpose?

    acted purposefully and had a mission statement. The problem was nobody could tell you exactly what ... one statement really struck a chord with me- ‘where values act as our behavioural compass, purpose ...

    Lucy Steers - 13/06/2022 - 09:13

  7. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    statement. Results  The B2E campaign was a massive hit, moving the needle across all three key measures ... statement.)  “I was cautiously optimistic going in. Did I expect 100% account engagement? No. Was I thrilled? ... it so much, he’s now baked B2E into the company’s vision statement" Megan Wolfe, campaign ...

    David Rowlands - 14/06/2022 - 11:16

  8. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    Who wouldn’t applaud their presence in a company’s Vision and Mission statement, or their inclusion ... refreshed Vision, Mission and Core Values statements, sent a memo out on a Friday afternoon to the whole, ...

    Sue Mizera - 10/06/2022 - 08:58

  9. Ignite USA: How to build a brilliant B2B brand from the inside out

    nowadays claim that they’re purpose driven,” Emily adds. “But it’s about more than having that statement ...

    David Rowlands - 26/05/2022 - 11:54

  10. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

    interest sets Rent the Runway’s statement apart. “Is it awkward to have some token based hiring? Yes. ... genuine statements is measurable, accountable goals. Period,” she continues. “I get it. I was in PR. I had ... capitalise on the buzz, but how is this community asking us to show up?” By issuing a statement, you’re ...

    David Rowlands - 25/02/2022 - 15:37


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