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  1. Barbara Stewart on nailing your CX in 2022

    transformation hold you back As Barbara outlines, B2B experienced “10 years of innovation in 10 months.” During ...

    David Rowlands - 18/01/2022 - 08:48

  2. 10 lessons learned after 10 years of modern selling

    mentioning the new forms of engagement businesses have been testing out in the past 18 months. The pandemic ... in the last 18 months, and that doesn’t appear to be going away. Widespread hybrid working is being welcomed ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. Eight areas that marketing need to focus on to future-proof their 2022

    months. Read our case study here-  we found lead quality was greatly improves when we switched part of our ... of in-person events in direct mail in the B2B marketing mix following an 18-month break during the pandemic. We ...

    Kate Cox - 10/01/2022 - 15:16

  4. What’s in store for B2B marketing in 2022?

    you three trends that I have seen emerging and will continue to surge in the next 12 months. 1. Level ... today after a few months of inactivity) or source intent data to predict which customers may ...

    David Rowlands - 07/01/2022 - 15:27

  5. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    seven months to sell to a new client. That’s a setback to most businesses, to say the least. It’s ...

    Richard Conn - 07/01/2022 - 12:30

  6. Five predictions on data changes to future-proof your 2022

    their backs on cookies over the coming months and will need to look towards martech and adtech to provide ... But I expect to see these figures increasing even more over the next 12 months.  More and more B2B marketers ... marketers will recognise over the next 12 months.  5. Data integration will provide a clearer view ...

    Jon Clarke - 20/12/2021 - 12:01

  7. Six B2B industries that should be leveraging marketing automation

    of logins to the customer portal, last invoice, monthly usage and satisfaction ratings. This allows you ...

    Tom Ryan - 14/12/2021 - 08:58

  8. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    of missing the mark. No one wants to be sitting there in 12 months saying ‘That approach didn’t work. We just ... wasted 12 months. Let's try something different,’” Paul continues. The advancement of technology ...

    David Rowlands - 10/12/2021 - 11:46

  9. The B2B Marketing Awards 2021: Check out who won big

    for her work during the pandemic. Despite shielding for over a year just a few months after joining Okta, ...

    David Rowlands - 01/12/2021 - 16:29

  10. News: Feefo appoints new CMO to drive growth and overseas expansion

    to double to 65 over the next six to twelve months.   Commenting on his appointment, James Shanahan said: ...

    David Rowlands - 30/11/2021 - 16:39


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