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1. Live reaction: Can ChatGPT write your B2B copy?

   to the five most important content formats for B2B marketing, and provide tips for how to use them ... it's through industry insights, thought leadership, or practical tips and advice. When writing a blog ... backed up with four bullet-pointed tips on how to make your blog post effective and engaging. Nice touch. ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   for brilliance. Part one. So, marketer, you have this terrific, game-changing idea that in 2023, your business ... but flawed opinions, well past their due date. An Aristotelian tip: use the rhetorical trope of humour ...

   Sue Mizera - 08/12/2022 - 10:09

3. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   and varied B2B world. In many ways, you could say that this is the tip of the B2B iceberg. Congratulations ...

   Joel Harrison - 15/12/2022 - 14:06

4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   with a very 21C tip Aristotle found that the most effective combination of Ethos, Logos and Pathos ...

   Sue Mizera - 15/12/2022 - 08:40

5. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   tips and tricks and how to grow your business? Why not check out Propolis, our exclusive community ...

   Mary Gilbert - 21/11/2022 - 11:12

6. The Global ABM Conference 2022: What you missed out

   on the tips and tricks to driving engagement with target accounts before ReallyB2B and Avanade walked us ... other ABMers, sharing ideas, giving some tips and passing on my own tips of things that are working ...

   David Rowlands - 08/11/2022 - 12:09

7. The importance of brand personality in B2B – and how to find yours

   hush puppies and wing-tips to sandals and mountain shoes. These four products remain in the company’s ...

   Sue Mizera - 25/08/2022 - 14:16

8. Turn your product into your top marketing tool

   their day-to-day: help, useful tips, insights, educational content, etc. It can be assumed that your customers ...

   Rebecca Grimes - 27/07/2022 - 09:04

9. Perfecting pipeline management to boost B2B sales

   their effectiveness in managing pipelines is poor or neutral. Here’s some actionable pipeline management tips ...

   John Cheney - 13/07/2022 - 11:22

10. News: The Martech Awards winners

    Insider tip: submissions for the B2B Marketing Awards close 15th July. So get your entries in now if you ...

    David Rowlands - 08/07/2022 - 09:05

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