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  1. A new year, a new set of priorities: Tackling your 2023 budget

    the next twelve months and beyond.  The first chart shows how CMOs are typically ranking the importance ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    typically translate into business caution and then into marketing uncertainty for B2B companies. That means ...

    Joel Harrison - 14/12/2022 - 10:59

  3. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    Master- Strategy & Evolution A merger or acquisition is typically a pivotal moment for any B2B ... Propolis, please send me a message. A merger or acquisition is typically a pivotal moment for any B2B ...

    Joel Harrison - 21/11/2022 - 10:29

  4. Why marketing operations is the foundation of a successful modern marketing team

    for marketing maestros, while our research has found 58% of teams still typically build reports in spreadsheets. ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  5. Online marketplaces – Threat or opportunity for B2B vendors?

    and everything – typically at the lowest cost with the fastest delivery. In Asia, the Alibaba-owned Taobao ... and relevant. Switching to a marketplace typically breaks that chain and we lose the continuity. As dominant ... and marketplace, selling anything and everything – typically at the lowest cost with the fastest delivery. In Asia, ...

    Kieron McCann - 24/10/2022 - 09:46

  6. The importance of brand personality in B2B – and how to find yours

    and competitive differentiation. With B2B companies are typically awash in a 'sea of sameness' and ... typically indicate gaps, positive and negative, in service performance, product differences, and competitive ...

    Sue Mizera - 25/08/2022 - 14:16

  7. What makes a successful customer experience map? Four tips for customer-centric businesses

    is typically well-suited to customer journeys in which the customer must follow a set process to complete ... customer experience map are accurate. We typically make assumptions about our customers’ pain points ...

    Kerrie Malone - 11/07/2022 - 09:03

  8. How your peers are measuring marketing operations

    reached fits well with the type of work that MOps typically undertakes. “We work on OKRs that are project ...

    Simon Daniels - 25/07/2022 - 10:08

  9. It’s time to rethink social

    of this is visible to a business,” Andy continues. “It’s no surprise why B2B’s typical sales-led approach to social ...

    David Rowlands - 05/07/2022 - 12:24

  10. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    "underbanked" consumers that typically wouldn’t qualify for a traditional mortgage. These aren’t sub-prime, ...

    David Rowlands - 13/06/2022 - 16:00

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