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A new year, a new set of priorities: Tackling your 2023 budget
the next twelve months and beyond. The first chart shows how CMOs are typically ranking the importance ...
Oliver Budworth - 25/01/2023 - 14:36
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Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty
typically translate into business caution and then into marketing uncertainty for B2B companies. That means ...
Joel Harrison - 14/12/2022 - 10:59
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B2B and M&A: How marketing can demonstrate value at this make-or-break moment
Master- Strategy & Evolution A merger or acquisition is typically a pivotal moment for any B2B ... Propolis, please send me a message. A merger or acquisition is typically a pivotal moment for any B2B ...
Joel Harrison - 21/11/2022 - 10:29
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Why marketing operations is the foundation of a successful modern marketing team
for marketing maestros, while our research has found 58% of teams still typically build reports in spreadsheets. ...
Harriet Durnfor... - 14/11/2022 - 11:17
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Online marketplaces – Threat or opportunity for B2B vendors?
and everything – typically at the lowest cost with the fastest delivery. In Asia, the Alibaba-owned Taobao ... and relevant. Switching to a marketplace typically breaks that chain and we lose the continuity. As dominant ... and marketplace, selling anything and everything – typically at the lowest cost with the fastest delivery. In Asia, ...
Kieron McCann - 24/10/2022 - 09:46
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The importance of brand personality in B2B – and how to find yours
and competitive differentiation. With B2B companies are typically awash in a 'sea of sameness' and ... typically indicate gaps, positive and negative, in service performance, product differences, and competitive ...
Sue Mizera - 25/08/2022 - 14:16
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What makes a successful customer experience map? Four tips for customer-centric businesses
is typically well-suited to customer journeys in which the customer must follow a set process to complete ... customer experience map are accurate. We typically make assumptions about our customers’ pain points ...
Kerrie Malone - 11/07/2022 - 09:03
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How your peers are measuring marketing operations
reached fits well with the type of work that MOps typically undertakes. “We work on OKRs that are project ...
Simon Daniels - 25/07/2022 - 10:08
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It’s time to rethink social
of this is visible to a business,” Andy continues. “It’s no surprise why B2B’s typical sales-led approach to social ...
David Rowlands - 05/07/2022 - 12:24
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Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale
"underbanked" consumers that typically wouldn’t qualify for a traditional mortgage. These aren’t sub-prime, ...
David Rowlands - 13/06/2022 - 16:00