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1. Everything you need to know about purpose washing

   to promoting misleading, unverified ‘force for good’ messages through their brand marketing. As part of our ... brand, campaigns, PR strategy, or people to promote that message – without actually backing it up ... 'highly likely' to be promoting misleading cause-based messages or claims without verification. Some ...

   Vanessa Cheal - 01/07/2022 - 10:01

2. Why B2B needs to invest in the metaverse

   Customer success CX Innovation The new internet, a democratised virtual society, the convergence of virtual ... and physical realities, persistent virtual spaces, a digital twin of our own world. Call it what you will, ... with the likes of Gucci’s virtual concept store, Nike making virtual trainers and Coca-Cola auctioning NFTs.  ...

   Martin Brierley - 21/03/2022 - 15:01

3. Turn your product into your top marketing tool

   make your customers feel heard and understood, they are more likely to be promoters and refer business ...

   Rebecca Grimes - 27/07/2022 - 09:04

4. How to build a successful and thriving community: A guide for SaaS businesses

   by the end of 2022.  Taking the time to build, promote and use a community around your software will set you ... reason it’s so effective is because the company promotes through all their channels with the use ... going to make customers aware? How are you going to maintain and promote your community to ensure ...

   Richard Conn - 15/06/2022 - 09:27

5. News: Monthly roundup of new hires in B2B

   partnerships, generating new business, driving new opportunities with existing clients, and promoting ... at Hammerson, said: “People are engaging with the virtual and the physical world in new ways and for us ...

   David Rowlands - 01/06/2022 - 09:59

6. How to be creative in no ways that AI can

   Ignite  We’ve gotten way too comfortable with virtual meetings, on demand webinars, and working from home. ...

   Jason Miller - 29/06/2022 - 09:09

7. How B2B sales professionals can compete in 2022’s digital battlefield

   restrictions and events are still being cancelled or made virtual, in-person meetings are still largely limited ... sooner. It will also help existing sellers learn and effectively promote new products faster. 2. Ongoing ... virtual selling world in the most effective way possible. Most importantly, it will help them deliver ...

   Kevin O'Regan - 23/02/2022 - 08:28

8. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

   who are engaged weekly during virtual events, annually at a retreat, and daily in Slack. CRO Coffee ...

   David Rowlands - 07/07/2022 - 12:21

9. What you need to know about customer advisory boards

   I find that every three months (between in person and virtually) is a great cadence. Make sure you keep ...

   Dean Lindsay - 16/06/2022 - 09:10

10. Five features B2B companies should look for in a marketing automation software

    automation space for virtually my entire career, mostly with B2B businesses. In that time, I’ve come ...

    Tom Ryan - 27/06/2022 - 16:15

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