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1. TECHNOLOGY: Web analytics

   the pages on your website are being used by visitors. A simple relocation of a promotional banner can ...

   a12admin a12 - 28/02/2007 - 00:00

2. PROFILE: Robin White- Marketing Director, Ryder

   continues. “The challenge for us is how to market in a coherent way to promote all our products and services. ...

   a12admin a12 - 27/11/2006 - 00:00

3. DATA FOCUS: Data list shopping

   promotional material to someone who is not interested in your service is just as wasteful as sending ...

   a12admin a12 - 19/08/2005 - 00:00

4. BRANDING: What is a brand?

   are motivated by it, and who can enthusiastically promote it through their attitudes and behaviours, can all ...

   a12admin a12 - 20/08/2006 - 00:00

5. BEST PRACTICE: Corporate hospitality

   a sideline about occasionally promoting your business, your brand, your place in the market; it's now ...

   a12admin a12 - 01/07/2006 - 00:00

6. BEST PRACTICE: Ensuring ROI on recruitment

   recognition and search for promotion opportunities. Hackett from Hays Sales & Marketing comments: “if ...

   a12admin a12 - 07/11/2004 - 00:00

7. PROFILE: Andy Barret- Director of marketing, DHL

   and publishing sectors. It's a promotion offering recipients a product trial with 50 per cent off for one ...

   a12admin a12 - 25/01/2006 - 00:00

8. ANALYSIS: Crunch time for financial services?

   homegrown British banking institutions. Lloyds TSB Corporate is currently working hard to promote itself ...

   a12admin a12 - 04/03/2008 - 00:00

9. ANALYSIS: Software marketing: older, wiser, better

   lots of big media companies promoting it. But is it necessarily the best way of building a brand?" ...

   a12admin a12 - 24/06/2005 - 00:00

10. SOCIAL MEDIA: Putting your head on the blog

    board of directors and their thin skins, don't blog. If you endlessly want to promote yourself, ...

    a12admin a12 - 19/12/2005 - 00:00

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