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  1. How Man Bites Dog won Gold for ‘Best corporate decision-maker targeted campaign’ for their work with Standard Chartered

    to promote their sustainable finance offers. In the words of Claire Mason, founder and CEO at Man Bites Dog: ...

    Daniela fernandes - 24/06/2022 - 10:13

  2. How your peers are measuring marketing operations

    was whether they had adopted any kind of “net promoter score” type measure to get a sense for how their MOps ...

    Simon Daniels - 25/07/2022 - 10:08

  3. Ignite USA: The answer to finding your B2B tribe

    omnipresence. Human, virtual, and machine-assisted brand activations must now be wherever, whenever, and however ... on various important topics. What I valued most was being among a virtual tribe of colleagues ... back together, virtual or otherwise. I’ll see you there. Want to access exclusive content from industry ...

    James Soto - 01/04/2022 - 09:04

  4. Want to make sure your events thrive? You need Ignite USA

    that result in more MQLs. Deepen customer and prospect relationships – virtually. Align subject matter expert ... 1-3 June, virtually and in-person, in Chicago. You'll earn the tools needed to translate ...

    David Rowlands - 09/05/2022 - 14:01

  5. Missed Martechopia 2022? Here’s what you need to know

    and head of enterprise sales, Sarah Casswell, were Martechopia’s virtual hosts- taking virtual delegates ... a unique, comprehensive experience for both live and virtual attendees. The Eventspace app by SpotMe had ... Report jam packed with practical guidance. Both in-person and virtual delegates could ask questions ...

    David Rowlands - 01/04/2022 - 14:01

  6. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

    promotional tracks to make professional progression clear and transparent.  Provided DISC assessments, ... promotions.  Community Day of Learning: Dedicated the workday to honor Juneteenth and invited local  activists ... promoters of the conference.  Content contributions: Mx’s subject matter experts contribute content in key ...

    David Rowlands - 14/06/2022 - 12:33

  7. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    seem to promote our longer-term self-preservation, although surely not in every situation?  ... the possibility to use virtual reality to help employees envisage the changes ahead through simulations, ...

    Sue Mizera - 10/06/2022 - 08:58

  8. Ignite USA: Pushing the boundaries in your customer marketing strategy

    1-3 June, virtually and in-person, in Chicago. You'll learn the tools needed to translate ...

    Stephanie Capouch - 20/05/2022 - 12:26

  9. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    used  During phase one, every virtual and print ad was a direct link to sign-up. With a quick scan, ...

    David Rowlands - 14/06/2022 - 11:26

  10. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    the level of measurement and reporting required to assess and optimise nurture entry, exit, stage promotion ...

    David Rowlands - 07/07/2022 - 12:35


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