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1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   observed how innovative tech offerings are frequently promoted for their tech alone, in the full glory ... anticipating these needs through data. However, CRM-led companies do not seek to promote the empowerment ... and to grow and promote their practice and excellence among clients and within Y&R- which I proceeded ...

   Sue Mizera - 25/04/2022 - 09:55

2. Expanding your live experiences

   Event Download this now Virtual events aren’t just for the here and now. This eBook explains how ... to go digital. And now, as we emerge into a new world, virtual-first is becoming the new normal.   ... This guide reveals how virtual events are the right answer for both today and the future, and offers thought-provoking ...

   Francesca Davis - 27/09/2021 - 14:50

3. A how-to-guide to make a successful B2B podcast

   relevant guests around cross-promotion can lead to fruitful visibility without doubling up on outreach.  ...

   Vardit Kuznik Bitan - 28/04/2022 - 10:41

4. B2B marketing is all about leads. So why bother with branding?

   on all things brand 1-3 June, virtually and in-person, in Chicago. Early bird sales end on 16 April, so ...

   Ruth Stevens - 18/02/2022 - 09:29

5. Why sales should care about marketing automation software

   and the communications or content being promoted, it won’t be as helpful. Share marketing strategy and campaign plans ...

   Tom Ryan - 11/04/2022 - 14:38

6. What’s MOPs got to do with it?

   March, virtually and in-person, in London. Book your tickets today to hear more from industry-leading ...

   David Rowlands - 22/02/2022 - 09:43

7. The Croc on winning Gold for ‘Best use of creative’

   company we used for the film, or the targeting of our media promotion, every part of this campaign ...

   David Rowlands - 03/05/2022 - 08:42

8. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

   Business podcast is filmed, allowing for the use of clips and audiograms for promotion via social media. ...

   David Rowlands - 19/04/2022 - 14:29

9. How Atos doubled down on digital and what it learned about martech on the way

   March, virtually and in-person, in London. Hurry, early bird tickets end 14 February so book now or miss ...

   David Rowlands - 11/02/2022 - 11:24

10. What, why and how: Nailing digital transformation in 2022

    transformation? Attend Martechopia, the UK’s biggest martech conference 23 March, virtually and in-person, ...

    David Rowlands - 03/03/2022 - 12:22

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