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1. Media & Training Marketing Executive

   of marketing tech such as marketing automation platforms, CRM systems, web and social analytics and CMS ...

   Jennie Barrick - 21/09/2022 - 13:14

2. How marketers can achieve personalisation without third-party data

   Unfortunately, some marketers are still depending on vanity metrics—think web visits, downloads and total ... users—to drive their marketing strategies. These surface-level web analytics lack context, do not provide ...

   Adam Greco - 05/09/2022 - 16:24

3. News: Expandi achieves asset purchase of Cyance

   to identify behaviors, and target with reasonable precision. Advancements through Web 3.0 will also open up ...

   David Rowlands - 13/09/2022 - 08:44

4. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

   with successful growth strategies in a world of daily optimizations.  By upgrading an already successful content ... be optimized. By refining these efforts, Splunk could enhance pipeline through digital channels, particularly ... generation partners needed diversification at scale and additional optimizations. With the audience's ...

   David Rowlands - 14/06/2022 - 11:36

5. Why email automation is ideal for improving internal team processes

   of this particular lead from a marketing perspective; the content they’ve downloaded, web pages viewed, and so on. ...

   Tom Ryan - 24/08/2022 - 09:41

6. Fahlgren Mortine

   Marketing Digital Marketing Inbound Marketing Marketing Communications PR Social Media Services Web Design ...

   Daniela fernandes - 20/07/2022 - 11:27

7. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

   and were not consuming relevant content on their web site.  Aruba needed to nurture these leads ... Cater for returning web visitors more effectively. Maximise keyword conversions by serving relevant ... not yet ready for sales engagement. Return visitors to the web site. Recycled leads. Key challenges were: ...

   David Rowlands - 07/07/2022 - 12:35

8. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

   Collateral- distribution via lead researcher’s reports. Search (SEO/SEM)-paid search and SEO optimized landing ... read articles in Performance Insider of 2021!  Morningstar. MR Web  and more…  Finally, the traditional ...

   David Rowlands - 14/06/2022 - 10:03

9. How your peers are measuring marketing operations

   with responsibility for their companies’ web presence. Websites provide the opportunity for adopting hard metrics ... such as search performance, visitors and conversion. Clearly, there is a plethora of web analytics tools from ...

   Simon Daniels - 25/07/2022 - 10:08

10. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    precision,"- Ivanti  “Integrate has been integral to the evolution and optimization of our marketing engine over ...

    David Rowlands - 07/07/2022 - 12:59

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