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  1. Design manager

    conform with brand guidelines and relevant house style Continually review the current process for managing ... external outsourced design providers, ensure their understanding of design brief and style guidelines ...

    Jennie Barrick - 01/12/2022 - 08:37

  2. Transforming your promise into your brand DNA

    in doing something wonderful. Generating emotions Promises are all about generating emotions ...

    Zsofia Raffa - 29/11/2022 - 10:41

  3. Leaders Roundtable Batten down the hatches

    direction, opportunities and strategy – far more than they had been in the past. And that’s wonderful from ... opportunities and strategy – far more than they had been in the past. And that’s wonderful from the point ...

    scotty - 16/11/2022 - 10:21

  4. The Global ABM Conference 2022: What you missed out

    through three evidence-based, practical guidelines that took delegates through how to keep your audiences’ ...

    David Rowlands - 08/11/2022 - 12:09

  5. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    and strategy – far more than they had been in the past. And that’s wonderful from the point of view ...

    Joel Harrison - 20/10/2022 - 12:17

  6. Does ESG get the gold standard for B2B at the DMA Awards?

    trade wonderfully. Perhaps I was pre-programmed to like this one, given that the builders have just left ...

    Joel Harrison - 18/10/2022 - 13:28

  7. Brand guidelines: When should you start breaking the rules?

    Strategy Brand Creativity Most of us in the B2B space understand the need for brand guidelines. They help ... agency and client teams to refer to guidelines and still find enough wiggle room for creativity ... and progress. That being said, guidelines sometimes seem to morph into stringent and undeviating rules which ...

    Danny Philamond - 04/08/2022 - 09:46

  8. News: The B2B Marketing Awards shortlist announced!

    wonders' by Earnest 'Workplace from Meta: Life on the frontline' by Harvard 16. Best purpose ...

    David Rowlands - 23/08/2022 - 09:55

  9. Under the hood of Amex’s success with small businesses

    “But all these other channels have a wonderful role to play in the mix. And I think we’ve forgotten ...

    David Rowlands - 10/08/2022 - 10:13

  10. Turn your product into your top marketing tool

    for something you don’t even use. Needless to say, that would cause unnecessary concern. You might wonder: does ...

    Rebecca Grimes - 27/07/2022 - 09:04

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