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  1. How CogniClick can personalise your content for ABM success

    Unlike traditional surveys, users who complete the benchmark have immediate access to real ...

    David Rowlands - 26/11/2021 - 14:56

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    understand their customers as real people first. They know exactly what brings customers pride, joy, success, ... reputations. Research houses, trying to find their real role, have even taken to offering ad campaigns.   All ... united start to finish by MM and the motivation stack. It will be deeply personalised, real ...

    Sue Mizera - 19/11/2021 - 09:34

  3. 11 words to delete from your B2B copy

    mention for “impactful”; a word that no real person has ever said outside of B2B marketing circles, ... in a marketing context, when was the last time you said the word “ensure” in a real, non-work conversation? It’s ...

    David McGuire - 18/11/2021 - 16:34

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    regularly, so taking advantage of that can be a real winner.  If you’re in communications and someone ...

    John Allen - 17/11/2021 - 08:39

  5. The data and science you need to know when approaching ABM email marketing

    email messages, content assets, voicemails and social touches into cadences to see how real prospects ... counterpart in every measure in a real-world, controlled field trial. “You might want to reconsider ...

    David Rowlands - 16/11/2021 - 09:39

  6. Unconventional ways of getting customer insight

    managed by real UK-based chat agents- on behalf of its clients. In addition to giving customer service, ... give over the phone.  At Moneypenny, we found Live Chat transcripts an invaluable source of real ... it produces a real-time peer comparison report with the option to receive an in-depth report at the end ...

    Kate Cox - 15/11/2021 - 09:25

  7. Four tips and tricks to think differently about content management and improve digital experiences

    be omnipresent, show up in real-time and personalise messages, at scale. But the complexity of presenting ...

    Kieron McCann - 10/11/2021 - 14:59

  8. How to approach your ABX strategy

    together: these two teams will refine that list based on real world experience, “bringing that relationship ...

    David Rowlands - 10/11/2021 - 10:57

  9. Mastering ABM: Lessons learned from several masters of ABM

    giving B2B marketers the clarity to solve real-world challenges.  Want to know how you and your team can ...

    Daniela fernandes - 09/11/2021 - 11:25

  10. How sales training and coaching can drive B2B success in 2022 and beyond

    lessons along with embedded practice sessions based on real-world scenarios. Tools such as playbooks ... can monitor engagement, assess competency in real time, and deliver just in time recommendations ...

    Kevin O'Regan - 09/11/2021 - 10:37

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