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  1. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    account-targeted paid media (Demandbase), content syndication, email, microsite, bespoke whitepaper content and VIP ... event experiences for senior-level contacts. In the end, the campaign yielded an enviable 100% account ... problem at top accounts. ZS has formed strong relationships with plenty of director-level contacts- ...

    David Rowlands - 14/06/2022 - 11:16

  2. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    Ads by Roundel™ as a simple, cost-effective solution for reaching online Target shoppers. But, given ... eye-catching way. The idea of the “unboxing moment” fit perfectly. Online shopping has always created ... And to connect to the online world, the premium (wireless headphones) directed audiences to listen to a podcast ...

    David Rowlands - 14/06/2022 - 09:33

  3. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    as possible, see what you catch) to becoming an account-focused, growth-catalysing machine. Marketing has gone ... at the table as strategic and proactive partners mutually shaping the engagement dynamic with key accounts ... But a B2B organisation’s customer, prospect, and partner accounts aren’t only important to sales ...

    Clive Armitage - 22/06/2022 - 15:10

  4. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    more leads to revenue. The platform brings together account-based marketing, demand generation, lead ... webinars, in-person events and display advertising, to understanding what individual account members ... and account-based approach to creating meaningful connections with buyers.  Industry analysts like Forrester ...

    David Rowlands - 07/07/2022 - 12:59

  5. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    was set-up to fit in with the existing processes and activities to enable the seamless follow up on account ... engagements with the ability to target and visualise specific account activity so that contact to be made ... an individual or an account was in their buying journey, nor ascertain the frequency and type of content ...

    David Rowlands - 07/07/2022 - 12:35

  6. ABM Creativity report download

    in ABM Tell your story in the best way, for each target account Overcome creative barriers and blockers ... is a unique combination of online and offline engagement and resources that can really help marketers mature ...

    scotty - 31/05/2022 - 15:42

  7. Propolis free content pack and demo

    Propolis online demo First name* Last name* Work Email* Company Name* Select your one choice ... Book your Propolis online demo Get a quick tour inside the Propolis platform, and claim your ...

    scotty - 08/07/2022 - 09:20

  8. ABM is a marriage, not a fling

    their ABM programme in EMEA and helping some of their strategic accounts grow. At Ignite London, I’ll ... in ABM? Marriage: “What does this account really care about and how can I make them happy, so we stay ... of accounts. ABM has been proven to help increase deal size, and you can also use it to increase deal velocity. ...

    Carolina Marino... - 24/06/2022 - 09:18

  9. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    and brings the highest ROI. If the business hasn’t achieved organic positioning yet, online advertising ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  10. Propolis demo request- form received

    is a unique combination of online and offline engagement and resources that can really help marketers mature ...

    scotty - 08/07/2022 - 11:36


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