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  1. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    of the campaign  The business objective was to win new accounts and create awareness for Change among mortgage ... Online video.  Paid and organic social (LinkedIn, Facebook, Google). Trade and Industry print. Display ... not have brand lift numbers, but based on impressions and engagement metrics against target accounts ...

    David Rowlands - 13/06/2022 - 16:00

  2. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    and brings the highest ROI. If the business hasn’t achieved organic positioning yet, online advertising ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  3. Let’s get personal

    place. I’m particularly keen to catch Toni’s from Account Insights session. We have worked with Account ...

    Charlie Nicholson - 27/06/2022 - 10:48

  4. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

    of your content on the wrong people at the wrong time in the wrong place… its royal status doesn’t account ...

    Daniela fernandes - 28/06/2022 - 11:36

  5. How to make intent data a cornerstone of campaign excellence

    – the key is targeting specific buyers or accounts with tailored messaging to appeal to them. ... With more and more customers silently researching brands online, intent data has never been more important. ...

    Ben Beeching - 22/06/2022 - 10:11

  6. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    syndication program, Splunk gained better traction with the prospective accounts that meant the most ... intent and all-inclusive account targets. To generate the most marketing attributed pipeline, the program ... zeroed in on the prospective accounts with the highest potential for return.  Historical creative ...

    David Rowlands - 14/06/2022 - 11:36

  7. News: Monthly roundup of new hires in B2B

    and accountable marketing is essential for this.” Ellie Ratcliff, director of EMEA, Adobe Alliance EMEA for Merkle ...

    David Rowlands - 29/06/2022 - 12:38

  8. How to build a successful and thriving community: A guide for SaaS businesses

    learning app has a fantastic online community. Users are rewarded for engaging with the platform online ... involvement in the online community improves success. Also, the PBX phone system in place works and provides ... the customer with a seamless, smooth experience. Many SaaS businesses operate solely online ...

    Richard Conn - 15/06/2022 - 09:27

  9. How Man Bites Dog won Gold for ‘Best corporate decision-maker targeted campaign’ for their work with Standard Chartered

    everything is more competitive than ever. With more noise online, and a bar that never seems to stop rising, ...

    Daniela fernandes - 24/06/2022 - 10:13

  10. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    in the streaming and online video market, Kaltura’s solutions became even more well known and respected during ...

    David Rowlands - 07/07/2022 - 15:01


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