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  1. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    more leads to revenue. The platform brings together account-based marketing, demand generation, lead ... webinars, in-person events and display advertising, to understanding what individual account members ... and account-based approach to creating meaningful connections with buyers.  Industry analysts like Forrester ...

    David Rowlands - 07/07/2022 - 12:59

  2. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    was set-up to fit in with the existing processes and activities to enable the seamless follow up on account ... engagements with the ability to target and visualise specific account activity so that contact to be made ... an individual or an account was in their buying journey, nor ascertain the frequency and type of content ...

    David Rowlands - 07/07/2022 - 12:35

  3. ABM is a marriage, not a fling

    their ABM programme in EMEA and helping some of their strategic accounts grow. At Ignite London, I’ll ... in ABM? Marriage: “What does this account really care about and how can I make them happy, so we stay ... of accounts. ABM has been proven to help increase deal size, and you can also use it to increase deal velocity. ...

    Carolina Marino... - 24/06/2022 - 09:18

  4. Propolis salary benchmark 2022

    jobs with higher figures ranging from £37,314- £53,301. Payscale’s research also takes into account ... the fact that wages are 17% higher in London, perhaps accounting for a wider range of salaries. Going ...

    scotty - 22/07/2022 - 12:04

  5. What you missed at Ignite London

    from people, and they buy from people they like,” Colin adds. “According to LinkedIn, personal accounts ... are 200x more likely to be clicked over corporate accounts.”  Carolina Marino Sargeant showed us how ... to grips with what makes your target accounts tick. The result? A three times increase in sales over three ...

    David Rowlands - 13/07/2022 - 09:32

  6. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    account-targeted paid media (Demandbase), content syndication, email, microsite, bespoke whitepaper content and VIP ... event experiences for senior-level contacts. In the end, the campaign yielded an enviable 100% account ... problem at top accounts. ZS has formed strong relationships with plenty of director-level contacts- ...

    David Rowlands - 14/06/2022 - 11:16

  7. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    syndication program, Splunk gained better traction with the prospective accounts that meant the most ... intent and all-inclusive account targets. To generate the most marketing attributed pipeline, the program ... zeroed in on the prospective accounts with the highest potential for return.  Historical creative ...

    David Rowlands - 14/06/2022 - 11:36

  8. Let’s get personal

    place. I’m particularly keen to catch Toni’s from Account Insights session. We have worked with Account ...

    Charlie Nicholson - 27/06/2022 - 10:48

  9. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    credit cards, bank accounts, PayPal Smart Connect or account balances, without sharing financial ... accounts worldwide. Available in 202 countries and 25 currencies around the world, PayPal enables global ... player in online payments, with millions of active accounts, PayPal had little presence in the physical ...

    David Rowlands - 14/06/2022 - 11:26

  10. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

    of your content on the wrong people at the wrong time in the wrong place… its royal status doesn’t account ...

    Daniela fernandes - 28/06/2022 - 11:36


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