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  1. News: Monthly roundup of new hires in B2B

    and accountable marketing is essential for this.” Ellie Ratcliff, director of EMEA, Adobe Alliance EMEA for Merkle ...

    David Rowlands - 29/06/2022 - 12:38

  2. It’s time for B2B organisations to catch up on personalisation

    functions of a sales or account team. Knowing your buyers, and influencers within an organisation, ... enjoy personalised service from their account manager, this often doesn’t translate into other business ... experiences span multiple stakeholders, and personalisation needs to account for this. It means you need ...

    Kieron McCann - 31/05/2022 - 10:25

  3. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    of the campaign  The business objective was to win new accounts and create awareness for Change among mortgage ... not have brand lift numbers, but based on impressions and engagement metrics against target accounts ... , they created considerable awareness and pipeline in a short period of time.  Increase brokerage accounts from ...

    David Rowlands - 13/06/2022 - 16:00

  4. How to Optimize Your ABM Strategy with Intent Data

    and how you can use it to reach more high-value target accounts   The B2B buyer’s journey is changing, ... helps marketers to identify accounts with the highest propensity to buy, and allows you to reach out ...

    Daniela fernandes - 24/05/2022 - 07:40

  5. Everything you need to know about purpose washing

    all B2B marketing and brand leaders accountable for brand success in their organisation. We welcome ...

    Vanessa Cheal - 01/07/2022 - 10:01

  6. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    losing relevance in an already tight marketplace. Further fueled by the popularity of account ... accountability to the business (and sales) through delivering not just MQL's but SQLs. So get in touch ...

    David Hayes - 16/06/2022 - 11:45

  7. ABM Creativity report download

    in ABM Tell your story in the best way, for each target account Overcome creative barriers and blockers ...

    scotty - 31/05/2022 - 15:42

  8. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    excellence. The business goal was to create a brand and campaign that would drive enough leads to account ... experience. Year three Addressing a total of 8,000 accounts identified as high-potential prospects, Stein IAS ...

    David Rowlands - 14/06/2022 - 11:03

  9. Propolis- Unleash ABM Ortto

    the foundations for creativity in ABM • Tell your story best, for each target account • Overcome creative barriers ...

    scotty - 24/05/2022 - 11:01

  10. How to make intent data a cornerstone of campaign excellence

    – the key is targeting specific buyers or accounts with tailored messaging to appeal to them. ...

    Ben Beeching - 22/06/2022 - 10:11


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