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  1. The Croc on winning Gold for ‘Best use of creative’

    those accounts and build a stronger brand affinity and trust, with long-term impact. So, we knew we’d ...

    David Rowlands - 03/05/2022 - 08:42

  2. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    marketing for the accountancy practice that specialises in complex tax and audits. Blick Rothenberg’s ...

    David Rowlands - 19/04/2022 - 14:29

  3. News: Agent3 acquires demand generation specialist, oneninefive, to accelerate delivery of account-centric demand generation, at scale

    will now combine to develop innovative, account-centric demand generation solutions, optimised for a post ... account-centric demand generation programs to its global customer base. Combining the existing Agent3 demand ... consultants focused on the delivery of higher quality account engagement and leads that are faster to close. ...

    David Rowlands - 01/02/2022 - 12:02

  4. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

    powerful, including call tracking in the analytics toolkit not only improves accountability, but it also ...

    Dan Baddeley - 31/03/2022 - 14:14

  5. How chatbots can enhance your ABM strategy

    are revolutionizing ABM, taking your target account from browser to buyer through personalised experiences. Check out ... for personalizing the buying experience. An account-based approach that mimics and simulates human conversations via ... to engage target accounts at every step of the funnel, providing personalised experiences and relevant ...

    Justin McDonald - 19/01/2022 - 09:16

  6. The Great Customer Resignation: Is AI the key to holding onto your customers?

    seen more of a focus on the accountability of organisations and brands to not only have an ESG ...

    David Rowlands - 14/04/2022 - 08:18

  7. News: Monthly roundup of new hires in B2B

    and Gary as client directors. James joins from Atomic where he spent 12 months running accounts ...

    David Rowlands - 31/03/2022 - 10:32

  8. ABX: What is account-based experience, and what do you need to know?

    in the world of business. However, that doesn’t mean it has reached some flawless ‘final form.’ Account ... -based experience (ABX) is the latest development in the world of account-based strategies, but what is it, how does ... The introduction and first chapter of Demandbase’s new ebook, The Clear & Complete Guide to Account ...

    Daniela fernandes - 10/01/2022 - 09:54

  9. News: B2B Marketing’s Agency of the Year, Digital Radish, joins Selbey Anderson Group

    and its services span brand strategy, ABM strategy and account selection, creative, content ...

    David Rowlands - 17/03/2022 - 08:19

  10. Accelerate Prospect-Conversion using Customer-Intent Data

    are interested in and are actually ready to buy your solutions. B2B intent data can help you Target accounts ...

    Daniela fernandes - 15/02/2022 - 15:55


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