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1. The market profiling fundamentals you need to know

   market profiling allow you to identify and prioritise target accounts, but it can overlay who ... intent-based software to further prioritise in-market accounts that fit your ICP.  Drive display and social ... campaign integration with priority and in-market accounts. LG: What are your key takeaway pieces of advice ...

   David Rowlands - 14/02/2022 - 09:40

2. Practical magic: Cooking up a potion for success for your ABM programme

   between account selection and the development of your ABM plans. Step 1: Pre-workshop prep – getting ... you’ve selected your account. Use this to set expectations, extract information from the sales team ... to each account team to kick off the ABM journey. This gets everyone excited about the investment they’re ...

   David Rowlands - 07/01/2022 - 09:03

3. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

   If you don’t know how to answer that question, look internally and hold yourself accountable; “there’s ... into account: Who’s story is it? Have you centred the discussion around the marginalised people in the centre ... genuine statements is measurable, accountable goals. Period,” she continues. “I get it. I was in PR. I had ...

   David Rowlands - 25/02/2022 - 15:37

4. Expandi Group

   integrated set of services, a fully compliant GDPR data base, and award-winning account-based advertising ...

   Daniela fernandes - 14/02/2022 - 16:20

5. How to break down data silos and become the data-driven marketer you need to be

   it’s within one account or across different accounts and/or industries.” Steffen Drucks, global head ...

   Daniela fernandes - 18/01/2022 - 10:42

6. 16 essential quality checks for your B2B content

   recognising that the reader even exists – much less accounting for what they care about. Good copy addresses ...

   David McGuire - 25/03/2022 - 09:33

7. How pandemic pivots are forging the future of sales

   activities with buyer roles, account demographics, specific needs, pricing, promotions, and more.  ...

   James Frampton - 18/03/2022 - 13:41

8. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

   this new guide to uncover: Key questions around intent data, account prioritisation, orchestration, ...

   Daniela fernandes - 25/01/2022 - 11:29

9. Digital Radish on winning Gold for ‘B2B marketing communications agency of the year’

   unique needs and preferences, and we should always take that into account. Some have adapted really well ...

   David Rowlands - 18/03/2022 - 09:42 - 1 comment

10. News: The Marketing Practice announces US expansion plans with the acquisition of 90octane

    accountability for growth and revenue impact, so that marketing becomes the “engine room for growth” in B2B ...

    David Rowlands - 18/02/2022 - 16:35

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