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  1. How to bridge the sales and marketing alignment gap – once and for all

    – using shared tools? Ultimately, what financial impact could a better alignment of sales and marketing ...

    John Cheney - 17/01/2022 - 10:01

  2. News: Susan McKay joins Dun & Bradstreet as international CMO

    high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  3. How and why marketing must drive sustainability

    in the financial services, technology and management consulting industries, for companies such as Oracle, IBM, ... and manage two strategies as I am also CMO for Prytek, our parent company. Delta Capita is Prytek’s financial ...

    David Rowlands - 11/01/2022 - 08:47

  4. What’s in store for B2B marketing in 2022?

    of prospect and customer visibility will directly impact financial performance in 2022. 2. Building a data ... and financial measures: 39x improvement in customer lifetime value. 39% improvement in cross-sell/up-sell value. ...

    David Rowlands - 07/01/2022 - 15:27

  5. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    of knowledge to go out the door. How can you retain your current staff other than the obvious financial ... people feel. Of course, all organisations need to continuously assess the financial element but making ...

    David Rowlands - 17/12/2021 - 15:04

  6. News: New hires in B2B

    our clients.”  Dipti Kachru, global CMO, Broadbridge Dipti joins Broadridge Financial Solutions, New ... with significant experience in financial services,” said Chris Perry, President of Broadridge. “Her proven ... in developer-focused SaaS along with Chris' deep technical knowledge in the financial services space are both huge ...

    David Rowlands - 21/12/2021 - 09:09

  7. Six B2B industries that should be leveraging marketing automation

    transform digital marketing using automation are: Non-for-profits. Manufacturing. Financial services. ... later, right? 3. Financial services At a time where digital is bringing about financial services ... It’s all about winning the trust and loyalty of your audience but in the financial services world, ...

    Tom Ryan - 14/12/2021 - 08:58

  8. News: Hiscox launches card game to educate businesses about cyber security

    investment continues to prevent grave financial losses.” Hiscox’s No Phish card game and a full breakdown ...

    David Rowlands - 30/11/2021 - 09:52

  9. Gilroy

    utilities etc.) Financial Services IT, Telecomms Yes LinkedIn standard ...

    Daniela fernandes - 19/11/2021 - 14:11

  10. How to realise the full potential of sustainability marketing

    financial returns and risk mitigation, can support your marketing efforts.  Use proactive, values-driven ...

    Leeya Hendricks - 26/11/2021 - 09:41


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