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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion. 6sense, ... support next-generation product enhancements including AI-driven email marketing via newly acquired ...

    David Rowlands - 20/01/2022 - 14:46

  2. Five ways AI impacts demand generation

    impact than acquiring a new lead. 4. AI creates a hyper-personalised experience for B2B lead generation ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. What’s in store for B2B marketing in 2022?

    insights and are rarely mapped to the customer’s specific journey. Shane Redding, Strategy and Evolution ...

    David Rowlands - 07/01/2022 - 15:27

  4. Establishing the right goals in 2022 for small businesses

    acquiring more customers or expanding services.  To do this, small businesses must first identify ...

    Rebecca Grimes - 20/12/2021 - 12:14

  5. A linguistic exploration of the name Propolis

    subject. This end of year blog offers me the rare opportunity to wear my Classicist’s hat and do some ... it is a rare enough word that it is present only in the enormous, unabridged Liddell and Scott Greek-English ... is made from be-glue.  What is also striking to me was that the citations are very rare, even obscure. ...

    Sue Mizera - 15/12/2021 - 09:24

  6. The big lie of thought leadership in B2B

    prediction or opinion won’t do any good if it’s off-topic and sitting on a rarely visited piece of online ... of interviews with clients and prospective clients. This is extremely useful, and surprisingly rare. A recent ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    what the customer wants before they know it themselves. Yet, both have their own proponents and rare ...

    Sue Mizera - 01/12/2021 - 10:47

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    – too robotic, too subjective, too speculative-- and honestly rare is the marketer who correlates ... It is a powerful moment, however, when we also realize how SDT, a behavioral science discipline with rare ... experience: Marketing (human side) and martech (data side) rarely interact and obvious connections go unforged ...

    Sue Mizera - 19/11/2021 - 09:34

  9. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    and analytics, has announced that it has entered into definitive agreements to acquire Eyeota and NetWise. ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  10. Marketing automation implementation- where to begin?

    Performance management The c suite has signed off on your marketing automation business case and you’re raring ... marketing automation business case and you’re raring to implement the shiny new software that will transform ...

    Tom Ryan - 14/10/2021 - 15:23


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