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1. News: Monthly roundup of new hires in B2B

   The Marketing Practice Following the acquisition of three agencies in six months (Omobono, Kingpin ... designer, Sarah will lead the integration of TMP’s acquisition and future vision. Her responsibilities ...

   David Rowlands - 31/03/2022 - 10:32

2. News: Agent3 acquires demand generation specialist, oneninefive, to accelerate delivery of account-centric demand generation, at scale

   The acquisition allows oneninefive’s industry leading, proprietary technology platform and lead generation ... The strategic driver for the acquisition is the common belief that B2B organisations are disillusioned ... better demand generation campaigns.”   This acquisition follows several significant investments ...

   David Rowlands - 01/02/2022 - 12:02

3. News: Monthly roundup of new hires in B2B

   as active board members, focusing their energy on acquisitions, the expansion of global partnership ...

   David Rowlands - 29/04/2022 - 14:44

4. Four steps to selecting the right companies to target with ABM

   of customer acquisition is between 3-30 times as high as customer retention. ABM campaigns not only focus ... their social media platforms. Mergers, acquisitions, awards, new hires, profits, losses or new premises could ...

   Feroze Engineer - 13/04/2022 - 08:36

5. News: SugarCRM introduces integrated playbook functionality to support guided selling and CRM process automation

   Innovation This follows SugarCRM’s acquisition of AddOptify, a provider of guided selling solutions ... The functionality comes through the acquisition of AddOptify, a provider of guided selling solutions for SugarCRM ... acquisition of AddOptify, a provider of guided selling solutions for SugarCRM customers worldwide, to automate ...

   David Rowlands - 02/02/2022 - 15:11

6. How human connection and automation come together to create today’s CX

   the potential to increase customer acquisition and satisfaction.  Human interaction (personalised experiences ... customer expectations can help with both acquisition and retention, even during times of seemingly ... never-ending business restraints and hurdles.  Looking at acquisition, the automation and dissemination ...

   Stephanie Copel... - 01/03/2022 - 09:19

7. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

   be drawn that can help to plan future campaigns? What is the true cost of acquisition? The agency landscape ...

   Dan Baddeley - 31/03/2022 - 14:14

8. News: B2B Marketing’s Agency of the Year, Digital Radish, joins Selbey Anderson Group

   With every acquisition, we learn more and more. In this case, I’m truly excited about bringing the management ...

   David Rowlands - 17/03/2022 - 08:19

9. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

   on our commitments. Our acquisition of Saleswhale is just one example of how we are transforming the way ... of email for B2B marketing and sales teams. 6sense’s acquisition of Saleswhale, an AI-driven email ... 6sense has released 52 major platform features, made two other acquisitions (Fortella and Slintel), ...

   David Rowlands - 20/01/2022 - 14:46

10. Improving CX with revenue enablement

    at acquisitions such as Zendesk’s acquisition of Momentive (SurveyMonkey) or Salesforce’s acquisition of Slack. My ... cross/upsell gets as much support as acquisition from marketing capabilities/technology. We have better ...

    Adam Mincham - 10/01/2022 - 09:12

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