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1. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

   & External talent Acquisitions will bolster the power of Dun & Bradstreet programmes to make ... These acquisitions will extend the company’s position in the B2B online marketing value chain and will build upon its ... across global markets and digital channels.” Once the acquisitions are completed, Dun & Bradstreet ...

   David Rowlands - 05/11/2021 - 12:23 - 1 comment

2. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

   acquisition of Omobono, a digital experiences agency, and Kingpin Communications, a B2B and tech marketing ... specialist. Matt talks about how he approached the acquisitions: key selection criteria, ensuring a smooth ... future for the B2B world. TMP’s approach to potential acquisitions Matt outlines the three key elements ...

   Lucy Gillman - 08/10/2021 - 10:04

3. News: Feefo appoints new CMO to drive growth and overseas expansion

   follows a period of sustained growth for the company and the acquisition of the customer reviews business, ... that will continually improve customer acquisition and retention metrics.  Additional investment in talent ...

   David Rowlands - 30/11/2021 - 16:39

4. News: Acquia acquires Widen. We spoke with their CMO to learn more

   and product information management (PIM) software. In order to learn more about this acquisition and what ... the acquisition of Widen will allow users greater control over things like images and videos. In a statement, ... a best practice, and that’s something we’re going to take over to Acquia.” Further acquisitions ...

   David Rowlands - 21/09/2021 - 09:19

5. The 360-degree customer view: What does it mean and how can you actually achieve it?

   it a lot, but, to some extent, marketers are still wrapped up in customer acquisition,” Dayle claims. “And ... obviously I’m very focused on it, but it goes way beyond the customer acquisition piece.” Customer obsession ... being obsessed about acquisition, however, is not enough. After all, how can a marketer reasonably tell ...

   David Rowlands - 04/11/2021 - 11:22

6. Simon Daniels on the MOPs dos and don’t for 2022

   got and what you need (you’ll save yourself a penny or two in the process). From acquisitions to new ...

   David Rowlands - 25/01/2022 - 08:55

7. News: The Marketing Practice acquires Omobono and brings together two B2B agencies

   the monetary details about the acquisition were not disclosed. The deal aims to unite the market leader in ABM ... and demand generation with the brand and creative capabilities of Omobono.  This acquisition is also ... by Horizon Capital, the monetary details about the acquisition were not disclosed. The deal aims to unite ...

   Kavita Singh - 17/08/2021 - 11:49

8. Much like comedy, good B2B marketing comes down to timing

   and improve your outreach to revenue conversions, and help to reduce your customer acquisition cost. However, ...

   Jon Clarke - 24/01/2022 - 10:22

9. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

   provide game-changing insights for customer acquisition and for gaining the right leads. All parts ...

   Richard Conn - 07/01/2022 - 12:30

10. News: Kingpin and The Marketing Practice join forces

    General B2B marketing Master- Strategy & Evolution Strategy Following its recent acquisition ... acquisition of Omobono, The Marketing Practice has announced that it has now acquired Kingpin. anonymous user ...

    David Rowlands - 09/09/2021 - 10:52

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