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  1. News: New hires in B2B

    $12 billion acquisition by Inuit. "As we continue our rapid pace of innovation and expansion ...

    David Rowlands - 31/01/2022 - 11:53

  2. Three demand generation focus areas you need to know

    acquisition, pipeline velocity and forecasting. Assisted conversions. As customers navigate through content ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. News: Demandbase announces acquisition of InsideView and DemandMatrix and launches Demandbase Data Cloud and Sales Intelligence Cloud

    ABM Account-based marketing platform Demandbase has announced its acquisition of both sales ... With these acquisitions, Demandbase now offers a complete “one-stop-shop” for quality data across the five key components ... Contacts These acquisitions also help expand the Demandbase One B2B Go-To-Market Suite. Along with its ABX ...

    Kavita Singh - 05/05/2021 - 16:00

  4. News: Gravity Global receives major investment from private equity fund to continue international expansion

    in complex and B2B markets, worldwide. Gravity has completed three significant acquisitions in the past 18 ...

    David Rowlands - 09/09/2021 - 15:08

  5. News: Intent data provider Cyance announces new funding round to build on growth

    It will also be used to accelerate the company’s enterprise customer acquisition strategy. It also aims ... to innovate in their customer strategies but from an acquisition, retention and expansion point of view. ... enterprise customer acquisition strategy. It also aims to build its increasing value from an ABX perspective ...

    Kavita Singh - 04/05/2021 - 16:26 - 1 comment

  6. What can community marketing bring to the table? with Zapnito's Charles Thiede

    that exists typically alongside a product (or can be the product) to drive acquisition, retention and upsell, ... do for customer acquisition costs, as well as growth and retention? If it positively affects growth ... And I think where we see the most power is not just an acquisition, but the whole lifecycle. So, once a client ...

    Kavita Singh - 13/07/2021 - 10:30

  7. Ignite London 2021 Session: What is First-Party Data & Why is it Critical to Successful Demand Gen in 2021?

    As privacy regulations evolve, marketers must rethink their plans for growth & acquisition and recognize ...

    Jack Mann - 05/07/2021 - 12:08

  8. Four game-changing insights driving customer acquisition in a digital world

    acquisition and digital selling, including via social media. 2. Use intent-based analytics to find the 3% ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  9. News: Infobip hires Maria Inès Carrelli as VP of global marketing

    an enhanced partnerships programme and new acquisitions. Maria Inès’s expertise in driving awareness ... programme and new acquisitions. Maria Inès’s expertise in driving awareness and customer engagement ...

    Kavita Singh - 21/05/2021 - 11:27

  10. News: Purechannels expands into North America

    record growth over the span of 12 months as they had recorded a 50 percent increase in client acquisition ... increase in client acquisition and tripled its staff headcount. Purechannel’s US headquarters ...

    Kavita Singh - 13/05/2021 - 09:55


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