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1. News: Dun & Bradstreet enters into agreement to acquire Bisnode

   The acquisition positions Dun & Bradstreet to expand across the Scandinavian, Germany, Austria, Switzerland ... or approximately $818 million USD. The transaction is expected to close in January 2021. The acquisition positions ...

   Kavita Singh - 20/10/2020 - 15:18

2. News: Major leadership restructure for MOI Global

   acquisition of specialist ABM agency ALIAS Partners, forming M|ALIAS. Reflecting on the acquisition, Mike ...

   David Rowlands - 25/02/2021 - 08:26

3. Salesforce acquires Evergage

   to enhance customer data and deliver more relevant experiences.  Financial details of the acquisition were ... not disclosed.  The acquisition follows after Evergage was named a Leader in the Forrester WaveTM: Digital ... Intelligence Platforms, Q4 2019. With this acquisition, Salesforce hopes to expand its name in customer ...

   Kavita Singh - 12/02/2020 - 17:13

4. The secret to winning a B2B Marketing Award

   highlight? O2s’ goal was to drive acquisitions, fame, differentiation, and consideration in the SMB market ...

   Kavita Singh - 06/05/2021 - 18:25

5. News: Confirmit appoints Tobi Andersson as chief product officer

   Tobi Andersson in a new role as chief product officer.  The announcement follows the recent acquisition ... The announcement follows the recent acquisition of Confirmit by Verdance, its merger with Dapresy, ...

   Kavita Singh - 20/08/2020 - 10:22

6. Sherpa welcomes two hires, kickstarts expansion plans in US

   and execution, acquisitions and integrations. She previously worked at Accenture, IBM and Hewlett-Packard.  Chloe ... acquisitions and integrations. She previously worked at Accenture, IBM and Hewlett-Packard.  Chloe brings ...

   Kavita Singh - 11/09/2020 - 16:11

7. Agent3 acquires marketing consultancy The Craft

   ABM End-to-end account based marketing provider Agent3 has announced its acquisition ... The acquisition aims to help the two firms support their combined customer roster by offering a deeper set ... with this acquisition.  In June, Agent3 announced it had hired three senior creative executives with domain expertise ...

   Kavita Singh - 05/02/2020 - 10:25

8. Maintaining good email hygiene: Why is it important?

   might still have. Lockdown has meant a wider focus on retention than acquisition, so your email database ...

   Kavita Singh - 19/03/2021 - 12:20

9. News: Seismic raises $92m in Series F Funding with valuation of $1.6 billion

   Rowe Price.  Last year, the company expanded its Seismic Storytelling Platform with the acquisition ... expanded its Seismic Storytelling Platform with the acquisition of Percolate. In the first half of 2020, ...

   Kavita Singh - 29/09/2020 - 15:44

10. A B2B martech superstar is born as Demandbase acquires Engagio

    Marketing technology Demandbase’s acquisition of fellow ABM-tech pioneer Engagio puts them ... was followed by acquisition by Vista in 2016 – he also (to the best of my understanding) was the person who ... (following Eloqua’s acquisition by Oracle) to dominate the marketing automation space, and succeeded ...

    Joel Harrison - 17/06/2020 - 14:07 - 1 comment

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