Search results

1. Top 5 data analysis tools in B2B marketing

   and create personalised experiences, allowing us to optimise acquisition, engagement and retention.” For best ... to optimise acquisition, engagement and retention.” For best customisable features, use  Tableau Data ...

   Kavita Singh - 18/02/2021 - 13:45

2. A primer on B2B go-to-market (GTM) strategy

   you will reduce customer acquisition costs (CAC) and minimise the sales cycle. Buyer’s journey ... a one-to-one versus one-to-many methodology, you will reduce customer acquisition costs (CAC) and minimise the ...

   Adam Ortlieb - 19/10/2020 - 10:44

3. David Sealey, CACI: On-demand

   at the challenges presented when using data as a marketer. Whether your objective is to reduce wasted acquisition ...

   Jason Taylor - 01/07/2020 - 11:21

4. Salesforce to buy Vlocity for $1.3 billion

   The acquisition is expected to close during the second quarter of the Salesforce fiscal year 2021. Vlocity builds ... hopes this acquisition will help Vlocity expand its name and open new industry capabilities. David ... The acquisition is expected to close during the second quarter of the Salesforce fiscal year 2021. anonymous user ...

   Kavita Singh - 02/03/2020 - 09:44

5. News: Report highlights how Covid-19 and behavioural trends will shape the role of the CMO

   to customer-centric strategies, focusing as much on engagement and retention as acquisition. This research shows that tomorrow’s ... shifting to customer-centric strategies, focusing as much on engagement and retention as acquisition ...

   Kavita Singh - 12/10/2020 - 10:49

6. News: IDG Communications acquires Triblio

   not disclosed.  The acquisition brings together account-based marketing, premium content and first party data ...

   Kavita Singh - 14/07/2020 - 11:33

7. Episerver acquires Insite Software

   with the transaction. However, the financial details of the acquisition were not disclosed. Episerver hopes to expand ... its reach as a tech provider in the B2B digital commerce market with this acquisition. Insite Software ... of the acquisition were not disclosed.   anonymous user News United Kingdom 0 No votes yet ...

   Kavita Singh - 18/12/2019 - 10:02

8. The importance of differentiating your marketing messaging: An interview with Tim Riesterer

   acquisition and customer expansion.” How, and to what extent, should marketers differentiate these approaches? ... their customer acquisition messaging and customer expansion messaging? Too many personas and too much ...

   David Rowlands - 30/09/2020 - 11:48

9. Dun & Bradstreet acquires Orb Intelligence

   details were not disclosed. Dun & Bradstreet hopes this acquisition will expand its digital solutions ... and accuracy of anonymous visitor matches.  In July 2019, Dun & Bradstreet had announced its acquisition ... hopes this acquisition will expand its digital solutions to include the integration of data across both ...

   Kavita Singh - 10/01/2020 - 10:28

10. Insights from the UK’s highest performing agencies

    investment to realise two acquisitions mid-pandemic, acquiring internal communications agency Words & ... and acquisitions are likely to become more frequent, as “complimentary agencies look to create greater resilience ...

    David Rowlands - 24/03/2021 - 16:40

Pages