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  1. Why SMBs are looking for guidance and support from B2SB marketers

    forever changed. Small businesses are seeking help planning, executing, and optimising their ‘what’s ... their marketing to their 2022 SMB plans, one key ingredient for strategies and plans may center around building ... are in the middle of a pivot or planning one as they enter 2022. The biggest barriers slowing them down ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    Evolution Planning Strategy In a recent interview with David Rowlands, editor at B2B Marketing, interviews ... Think Beyond’s co-founders, Mercè and Steven Cozens explore how to plan 2022: what to include in your ... of long-term planning and more. DR: How do you think marketers’ budget will change for 2022 planning ...

    David Rowlands - 19/11/2021 - 10:26

  3. The tautology of marketing operations job titles

    Operations Dream Team post for the rest of my ideal MOps personnel.) MOps and planning The term “planning ... doing a “Marketing Planning” module as part of my Business Studies degree (many years ago…) and slightly ... oddly my first real job, at a DM agency, was “technology and planning”. Nevertheless, coining ...

    Simon Daniels - 03/12/2021 - 08:47

  4. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    and value of your team’s marketing in that growth plan? This timely roundtable is an opportunity for you ... marketing peers have planned What works, what doesn’t and what’s changing? How should brand-building ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  5. Annabel Rake on the importance of sustainability in marketing

    sustainability in what we do,” Annabel states. “Whether that’s through policies, actions or how we communicate ... they can personally combat climate change, such as offering climate training- small actions ... the actions of one organisation, person, leader or government. It’s bigger than that.” This is by no means ...

    David Rowlands - 02/12/2021 - 08:50

  6. News: Feefo appoints new CMO to drive growth and overseas expansion

    growth plan.   Shanahan joins the company at a pivotal stage in Feefo’s growth journey. The CX insights ...

    David Rowlands - 30/11/2021 - 16:39

  7. News: Hiscox launches card game to educate businesses about cyber security

    and offline provides you with a back-up plan should your system be compromised. Pairs with the ransomware ...

    David Rowlands - 30/11/2021 - 09:52

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    or more of the same? Case study: Motivational Marketing in action and how to achieve it Applications ... of Motivational Marketing in action? No, of course, not. But this just shows what is possible when a brand ... In this blog, we look at a mini-case study of 'motivational marketing in action': Bespoke research we ...

    Sue Mizera - 19/11/2021 - 09:34

  9. How to realise the full potential of sustainability marketing

    grow it.  The problem is 62% of executives say they are not ready to communicate their actions on ESG, ... the needs of consumers, 60% of whom want companies to turn ESG talk into action. Substantiation of ESG ... if they prove their socially and environmentally responsible actions. Consumers also want companies to show ...

    Leeya Hendricks - 26/11/2021 - 09:41

  10. How CogniClick can personalise your content for ABM success

    elements of both standard and personalised copy, such as a tailored call to action (CTA) and personalised ...

    David Rowlands - 26/11/2021 - 14:56

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