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  1. Barbara Stewart on nailing your CX in 2022

    Customer success CX Barbara Stewart, Propolis ’ resident CX Hive expert, on how to finesse your CX from ... to CX. Check out Propolis now! Barbara Stewart, Propolis’ resident CX Hive expert, on how to finesse your ...

    David Rowlands - 18/01/2022 - 08:48

  2. Three demand generation focus areas you need to know

    they actually do with content. Let's take a deeper dive into the insights that big data analytics platforms ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    easier than actually being an ally. Saying you’re an ally looks good on paper, especially if you’re never ...

    David Rowlands - 12/01/2022 - 14:12

  4. Improving CX with revenue enablement

    resides, where we can truly drive competitive advantage from mining our interactions with clients ...

    Adam Mincham - 10/01/2022 - 09:12

  5. What’s in store for B2B marketing in 2022?

    to the fact that they cannot provide proactive CX when the information and insights reside in silos. Aligning ... and more being mapped to actual customer journeys. This mirrors other recent conversations with tech ...

    David Rowlands - 07/01/2022 - 15:27

  6. Five of the best digital marketing strategies B2B can learn from B2C

    is actually one of Slack’s real customers. And having produced the video themselves, it’s got to be one ... Consequently, there’s no “one-size-fits-all” when it comes to creating marketing that actually resonates. ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  7. A linguistic exploration of the name Propolis

    to what actually protects the hive — the bee glue that bees produce from natural sources to strengthen, ...

    Sue Mizera - 15/12/2021 - 09:24

  8. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    in their role. As a marketer you have to understand what the different teams in your organisation actually do, ... foresee the hurdles they might have and actually help them to help you! LG: During the move to, ... and so actually convey it naturally, in their own words. If they don’t believe they have a part to play ...

    David Rowlands - 10/12/2021 - 10:37

  9. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    giving you the ability to put your account-based strategy into action based on data that actually means ...

    David Rowlands - 10/12/2021 - 11:46

  10. The tautology of marketing operations job titles

    a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ... marketing while spanning the function makes it the obvious place for planning to reside as a discipline, ... Although I actually like this one, I’m standing firm on my premise that less is more. Innovation, of course ...

    Simon Daniels - 03/12/2021 - 08:47

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