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  1. How chatbots can enhance your ABM strategy

    chatbots to connect emails and ads, social media and other marketing touchpoints to intelligently routed ...

    Justin McDonald - 19/01/2022 - 09:16

  2. Barbara Stewart on nailing your CX in 2022

    as to where the customer was. We’d write briefs, do ads, but we’d never talk about the people,” she explains. ...

    David Rowlands - 18/01/2022 - 08:48

  3. How and why marketing must drive sustainability

    with, but that it lives and breathes throughout our ecosystem. We do this through strong executive ... truly living it? How can you keep your message authentic and true? Focusing on moral purpose at the core ...

    David Rowlands - 11/01/2022 - 08:47

  4. Abhi Morjaria on diversity and inclusion in B2B spheres

    background in B2B?  I’m Abhi Morjaria, born and bred Londoner now living in Milton Keynes with my husband ... remains authentic and doesn’t come across as a simple marketing slogan? Firstly, how did that Pepsi ad ... that represents the world we live in, you’re seeing more and more brands create inclusive content which is great, ...

    David Rowlands - 12/01/2022 - 14:12

  5. Eight areas that marketing need to focus on to future-proof their 2022

    on tools and technologies that help us and our customers reduce the speed to lead: from live chat sent ... example is Google Analytics’ robust quantitative view of how organisations are performing. Live ...

    Kate Cox - 10/01/2022 - 15:16

  6. What’s in store for B2B marketing in 2022?

    simply, an experience gap is when a brand promises something, but then the experience doesn’t live up ... to the final sales process. If advertising gives an impression that cannot be lived up to, that’s ... digital world that exists in parallel with the physical world we live in. In 2022, we will become ...

    David Rowlands - 07/01/2022 - 15:27

  7. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    thanks to the number of tools out there.  Whether it is Google Ads or LinkedIn, you can use social ...

    Richard Conn - 07/01/2022 - 12:30

  8. Practical magic: Cooking up a potion for success for your ABM programme

    them feel welcomed, for example. Particularly in digital workshops, consider adding in a fun element ...

    David Rowlands - 07/01/2022 - 09:03

  9. How CogniClick can personalise your content for ABM success

    a live benchmark and an assessment format. Live benchmark: Cross-industry comparison The first ... of CogniClick’s large audience formats is a live benchmark: a set of questions on a hot topic within an industry. ... important part of these larger industry campaigns is the data.” Both the assessment and live benchmark ...

    David Rowlands - 09/12/2021 - 11:58

  10. Five of the best digital marketing strategies B2B can learn from B2C

    ‘ The Smarter Way to Workflow ’ series of ads, the company put this theory to bed. The lighthearted video takes ... between fiction and reality with its ad: “ So Yeah, We Tried Slack … ”. The ad tells the story of Sandwich ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

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