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  1. 10 lessons learned after 10 years of modern selling

    to work. Additionally, data from McKinsey has found that 85% of B2B decision makers expect hybrid ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  2. Practical magic: Cooking up a potion for success for your ABM programme

    Jenny advises. Not everyone has to be there for the whole thing. When deciding who needs ... for additional engagement. This can help people remain engaged and take part. For example, you might ask everyone ... Elise advised comparing your research to the sales deck: is there anything in your research that isn’t ...

    David Rowlands - 07/01/2022 - 09:03

  3. Improving CX with revenue enablement

    in traditional systems (MS Outlook), where it is more available in the new (Teams/Slack). Additionally, our ...

    Adam Mincham - 10/01/2022 - 09:12

  4. News: New hires in B2B

    the exceptional, every day. Maria’s technical background and B2B experience is a great addition to our Marketing ... to advise on ABM and demand generation best practice, strategies and programmes. This appointment follows ... UNRVLD’s non-executive board and brings further additive skills to an already highly- skilled team. ...

    David Rowlands - 21/12/2021 - 09:09

  5. twogether on winning Gold for ‘Best use of direct mail’

    with industry sectors, such as cars for automotive clients. “This additional key touchpoint in the campaign ...

    David Rowlands - 21/12/2021 - 15:26

  6. Five predictions on data changes to future-proof your 2022

    for additional syncing, Unified IDs present an opportunity for the marketing industry to thrive in a cookie-less ...

    Jon Clarke - 20/12/2021 - 12:01

  7. Christelle Fraysse on the importance of a solid CRM system

    deploy additional tech only to find it makes the lives of their sales teams more difficult because now ... Customers increasingly expect a joined-up experience, and CRM is central to delivering this. If additional ... it. Analysis of CRM data has also indicated parts of a sales process that require additional ...

    David Rowlands - 16/12/2021 - 12:19

  8. News: Mitie has announced the appointment of its new CMO, Maria Winn

    and B2B experience is a great addition to our marketing team in driving Mitie’s exciting growth agenda.”   ...

    David Rowlands - 09/12/2021 - 12:33

  9. How CogniClick can personalise your content for ABM success

    in and add an additional account. By filling in the variables chosen by marketing (sector, primary concern, ...

    David Rowlands - 09/12/2021 - 11:58

  10. The big lie of thought leadership in B2B

    and competitors can be a rich trove of raw material for intelligence.  In addition, to really drive significant ... media distribution all these formats and more can be launched in addition to a core piece of thought ...

    Philip Trippenbach - 07/12/2021 - 09:12


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