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  1. How your peers are measuring marketing operations

    and qualitative feedback are all vital. Just make sure, in addition, that you know your chickens. Many thanks ...

    Simon Daniels - 25/07/2022 - 10:08

  2. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    into the sales process later. In addition, Aruba discovered that potential customers were finding it difficult ...

    David Rowlands - 07/07/2022 - 12:35

  3. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    digital maturity, was that port operators have to make purchase decisions worth millions. Convincing them ...

    David Rowlands - 14/06/2022 - 11:03

  4. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    and 40 was achieved in 2021. Net retention rate: Currently at 80%. Additional measures:  CSAT sent ...

    David Rowlands - 07/07/2022 - 15:26

  5. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    a forthcoming book on the Precision Demand Marketing mandate due out in May 2022.  Additionally, the martech ...

    David Rowlands - 07/07/2022 - 12:59

  6. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    and additional secondary markets. These leaders are responsible for creating the policies and procedures ... on platforms like Pandora. Additional channels included digital TV and OTT. The ad was viewed on platforms like ...

    David Rowlands - 14/06/2022 - 10:15

  7. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    advertising), content syndication (Contentgine) to gain additional high-value contacts, outbound email ... with Dr. Sanjay Gupta) for senior-level contacts. Additionally, sales enablement materials equipped account ...

    David Rowlands - 14/06/2022 - 11:16

  8. What you need to know about customer advisory boards

    additional visibility, to an out of home advertising campaign for more significant brand awareness.  Keep ...

    Dean Lindsay - 16/06/2022 - 09:10

  9. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    to increase organizational alignment, establish a faster pace of delivery, and boost ROI. In addition, brands ...

    David Hayes - 16/06/2022 - 11:45

  10. The B2B Marketing US Agencies Benchmarking Report 2022

    In addition to that, the report includes insight and analysis from our sponsors on a range of topics, covering ...

    Daniela fernandes - 11/05/2022 - 15:26


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