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  1. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    reactions – further confusion and frustration on the part of the employees, in addition to growing cynicism, ...

    Sue Mizera - 10/06/2022 - 08:58

  2. News: The Marketing Practice announces further US expansion with the acquisition of Campaign Stars

    so far.  As the leader in tech-enabled ABM and ABX, Campaign Stars will be a powerful addition ...

    David Rowlands - 27/04/2022 - 10:37

  3. Are you a CMO worried about budget? Read this

    the impact of a new approach, you can turn off the tap if it’s not delivering –or invest additional budget ...

    Emilie Sanders Lee - 10/05/2022 - 10:40

  4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    easier than the other, just different. Not convinced? Just try "selling popsicles in Peoria" ... and co-creation. Who needs these additional, time-consuming, resource-heavy responsibilities and tasks if you ... Additionally, for most of these clients, all of this branding talk sounded expensive, soft, unnecessary, ...

    Sue Mizera - 25/04/2022 - 09:55

  5. Four steps to selecting the right companies to target with ABM

    change the way you’re perceived, creating additional long-term value? Client retention: The cost ... additional insights by layering external insights with your own first-party data on key accounts. This could ...

    Feroze Engineer - 13/04/2022 - 08:36

  6. The B2B Marketing UK Agencies Benchmarking Report 2022

    competitors.   In addition to that, this report also includes: In-depth analysis examining the state of the UK ...

    Daniela fernandes - 18/03/2022 - 14:06

  7. What can B2B marketers learn from Wordle?

    but without credible content to back these messages up, your audience may not be entirely convinced ...

    Kerrie Malone - 29/03/2022 - 08:53

  8. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    of voices is additive- it’s a wonderful thing,” Andrew asserts. “When you are really aligned on your core ...

    David Rowlands - 05/05/2022 - 09:00

  9. Five strategies to create a B2B customer experience that beats the competition

    additional products. There’s a reason 61% of companies are increasing their investment in support, especially ...

    Stephanie Copel... - 22/04/2022 - 08:58

  10. A how-to-guide to make a successful B2B podcast

    and philosophies, in addition to gleaning their insight on the given topics confronting the future of technology. ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41


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