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1. Why sales should care about marketing automation software

   content such as eBooks or whitepapers to the team for both additional resources they can share with leads, ...

   Tom Ryan - 11/04/2022 - 14:38

2. 16 essential quality checks for your B2B content

   – with the right information in the right places? You’re not going to convince anyone if there are yawning gaps ...

   David McGuire - 25/03/2022 - 09:33

3. Is poor employee experience holding back your sales and marketing team?

   are all contributing factors. Additionally, the CEO or MD can really set the tone, the vision ...

   Steven Cozens - 05/04/2022 - 14:15

4. The Croc on winning Gold for ‘Best use of creative’

   have to give them something of additional value as well as tell them about something they were already ...

   David Rowlands - 03/05/2022 - 08:42

5. News: B2B Marketing’s Agency of the Year, Digital Radish, joins Selbey Anderson Group

   Enablement, in addition to B2B Agency of the Year.  Its clients include Infosys, Exasol, Citrix and Oracle, ...

   David Rowlands - 17/03/2022 - 08:19

6. News: Monthly roundup of new hires in B2B

   to 2022. James and Gary make great additions to what’s already a superb SMT. We’re excited to have them ...

   David Rowlands - 31/03/2022 - 10:32

7. The Great Customer Resignation: Is AI the key to holding onto your customers?

   Additionally, attitudes towards traditional CRM solutions suggests they are too difficult and overly complex ...

   David Rowlands - 14/04/2022 - 08:18

8. Everything you need to know to create a high-converting B2B product page design

   and convince them to buy it. They should answer questions about what you provide and facilitate the buying ... for product pages aimed at a B2B audience, as they’ll understand how best to use their words to convince ... be downloading a report or filling in a form- it’s a good indicator of how successful your page is in convincing ...

   John Allen - 09/12/2021 - 13:55 - 1 comment

9. Three lessons B2B can learn from 2021

   and had been given additional training when remote working was brought in on a mass scale, so surely staff ... relied upon. Additionally, when consuming video both customers and employees alike are satisfied ...

   Dustin Deno - 14/02/2022 - 12:34

10. How to implement inclusive email signatures in the workplace

    buying from brands that align with their values. In addition, nearly 70% of consumers have stopped ... – just a simple addition of your pronouns will be enough for others to know how to address you in future ...

    Maria Dahlquist... - 11/02/2022 - 08:59

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