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1. News: The Marketing Practice announces US expansion plans with the acquisition of 90octane

   businesses.  Matt Harper, CEO of TMP, said: “The addition of 90octane to our business is great news for our ...

   David Rowlands - 18/02/2022 - 16:35

2. How pandemic pivots are forging the future of sales

   are challenging the buyer and providing additional value. There is, in fact, an expectation from existing ...

   James Frampton - 18/03/2022 - 13:41

3. Why businesses need to take a scientific approach to sales

   to leave their role within two years. Additionally, replacing a sales representative costs an average of  ...

   Shabri Lakhani - 24/02/2022 - 10:29

4. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

   investors Blue Owl and MSD Partners and includes additional new investors SoftBank Vision Fund 2, B Capital ... member of the revenue team.  Additionally, today’s funding will accelerate 6sense go-to-market ...

   David Rowlands - 20/01/2022 - 14:46

5. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

   not a question of one being easier than the other, just different. Not convinced? Just try "selling ...

   Sue Mizera - 28/01/2022 - 15:55

6. News: SugarCRM introduces integrated playbook functionality to support guided selling and CRM process automation

   plans to provide additional out-of-the-box playbooks and templates for processes including lead ...

   David Rowlands - 02/02/2022 - 15:11

7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

   these additional, time-consuming, resource-heavy responsibilities and tasks if you already know exactly what your ... Additionally, for most of these clients, all of this branding talk sounded expensive, soft, unnecessary, ...

   Sue Mizera - 01/02/2022 - 15:00

8. News: Agent3 acquires demand generation specialist, oneninefive, to accelerate delivery of account-centric demand generation, at scale

   addition to the issue of disillusionment with the current demand generation process, for me, there are two ...

   David Rowlands - 01/02/2022 - 12:02

9. How to develop more effective alliance partner sales tools

   that best fit their needs. Effective joint sales tools will help convince the customer that you and your ... not on addressing post-sales needs. There are two additional customer journey stages to be aware of:  6. Use ...

   Rod Griffith - 06/10/2021 - 12:01

10. How to promote your B2B webinar like a pro: Expert advice from Adobe

    seconds to convince recipients that your message is worth taking the time to read. Your content needs ... calendar links to provide an additional reminder. In this email, make sure you link to the webinar as well. ...

    David Rowlands - 01/11/2021 - 10:52

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