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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    The creation (finally) of truly powerful, authentic brands. The addition of Motivational Marketing (MM) ... to which their depth, richness and authenticity will shine through-  and additionally, will drive loyalty, ...

    Sue Mizera - 01/12/2021 - 10:47

  2. News: Feefo appoints new CMO to drive growth and overseas expansion

    that will continually improve customer acquisition and retention metrics.  Additional investment in talent ...

    David Rowlands - 30/11/2021 - 16:39

  3. News: Annual study reveals rising stars in the marketing multiverse

    compliant websites. 22% do not link to brand social channels. In addition, 94% of Global 300 CEOs ...

    David Rowlands - 30/11/2021 - 16:21

  4. How CogniClick can personalise your content for ABM success

    to ABM.  Once marketing has created a master campaign, sales can go in and add an additional account. ...

    David Rowlands - 26/11/2021 - 14:56

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    towards it. Innovation does, indeed, happen at the intersection of established fields. Additionally ...

    Sue Mizera - 19/11/2021 - 09:34

  6. Unconventional ways of getting customer insight

    managed by real UK-based chat agents- on behalf of its clients. In addition to giving customer service, ...

    Kate Cox - 15/11/2021 - 09:25

  7. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    and sales solutions,” said Anthony Jabbour, Dun & Bradstreet CEO. “With the addition of these two ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  8. How to promote your B2B webinar like a pro: Expert advice from Adobe

    calendar links to provide an additional reminder. In this email, make sure you link to the webinar as well. ...

    David Rowlands - 01/11/2021 - 10:52

  9. Kate Owen on how multifaceted ABM can be applied across higher education

    brand promotion.  In addition, UPP has integrated new ABM capabilities into the team with the view ...

    David Rowlands - 19/10/2021 - 16:26

  10. B2B Marketing privacy policy

    an online marketing or email campaign performed. Additional information provided to B2B Marketing We may ...

    a12admin a12 - 30/09/2021 - 16:14

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