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  1. How to unlock green growth

    thinking beyond the short-term and the current portfolio of products, as providing wider services related ... created by sustainable offerings but drive additional benefits such as attracting and retaining the right ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  2. Five ways you can ensure your prototype gets you big time investment

    work of Jake Knap p, which provides the foundation of Google’s working process for product ...

    Martin Brierley - 29/09/2022 - 10:24

  3. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    Ultimately, this data can provide insights across the entire organisation – be it sales, marketing, ... or service. Data can provide throughout the buyer journey by supporting everything from nurturing prospects ... and accuracy, and ultimately fails to provide a single source of truth. RevOps can play a pivotal role ...

    Susan McKay - 12/09/2022 - 08:36

  4. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    the breadth of the region.  Rombii will provide further capabilities to The Marketing Practice in media, data, ... for providing a truly global end-to-end offering for its clients. Rombii’s founder Sam Howell and its managing ... capability while maintaining a focus on providing strong client service at a local level and in native ...

    David Rowlands - 08/09/2022 - 09:00

  5. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    Experience Cloud provides real-time, live and on-demand video products for businesses, educational ... are surpassed in regards to retaining loyalty and upselling additional events– larger ones (more registrations ... and attendees) and additional experience components and add-ons (hybrid capabilities, event management services, ...

    David Rowlands - 07/07/2022 - 15:01

  6. How marketers can achieve personalisation without third-party data

    GDPR provided requirements are adhered to. But if Google Analytics is anything to go by, this may ... for marketers to begin using product data to collect behavioural information about their customers, providing ... users—to drive their marketing strategies. These surface-level web analytics lack context, do not provide ...

    Adam Greco - 05/09/2022 - 16:24

  7. Want to feature in the 2023 UK B2B Agencies Benchmarking Report?

    in the form below to register your interest and be included in the 2023 definitive ranking. Provide ... offers) from B2B Marketing at the phone number provided on the subscription form. Consent ...

    Daniela fernandes - 31/08/2022 - 11:32

  8. Events are the catalyst to your customer journey: An interview with JR Sherman

    play such an integral role in deepening the relationship throughout the customer journey and providing ...

    David Rowlands - 08/09/2022 - 09:34

  9. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    disaster recovery and property reconstruction company that provides essential services to help customers ... provides such a wide range of services in so many diverse practice areas. A hotel chain’s disaster recovery ... with their targets.  An additional hurdle was that large B2B buying groups tend to remain anonymous throughout most ...

    David Rowlands - 08/07/2022 - 15:25

  10. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    reporting. 6sense will provide technographic intelligence so organisations can contextualise data and target ... the guesswork that plagues revenue teams, providing a better customer experience, and producing a high-quality ... platform by our customers in G2 reports for six consecutive reporting periods. Additional highlights ...

    David Rowlands - 07/07/2022 - 12:21


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