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  1. How your peers are measuring marketing operations

    operations at ecommerce shopper experiences service provider Bazaarvoice, failing to reflect the diversity ... with responsibility for their companies’ web presence. Websites provide the opportunity for adopting hard metrics ... provider, TigerConnect told me. “We also use Zoominfo to improve webform completion rates and overall data ...

    Simon Daniels - 25/07/2022 - 10:08

  2. The importance of brand personality in B2B – and how to find yours

    Immediately it provides the basis for tone and manner in communications; company values and internal corporate ... differentiation, thus providing essential insights into a company’s direction and future vitality. Consumer ...

    Sue Mizera - 25/08/2022 - 14:16

  3. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    – including self-directed internet research, webinars, online events, industry experts and provider ... Well, it can provide B2B sellers with valuable transparency and intelligence into the most effective ... platforms that connect GTM operations and provide B2B teams with the tangible behavioural data they need ...

    Winnie Palmer - 15/08/2022 - 14:06

  4. Digital vs. print marketing: A bright and measurable future together

    and the customer. Leveraging tech for additional value For the seamless multi-channel experience to become ...

    Joe Courts - 03/08/2022 - 12:55

  5. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    piece of content can be reused multiple times for different platforms. Additionally, when sharing ... difficult decisions on what strategies would provide the best return on our investment, and work alongside ... we moved our investment to Google Ads, which provided quality results. It’s important that startup ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  6. The future of B2B events: Strategic importance of events elevated by two years of crisis

    Marketing lead analyst, Peter O’Neill, provides a detailed breakdown of the event tech vendor landscape, ...

    Daniela fernandes - 18/08/2022 - 13:57

  7. Propolis free content pack and demo

    of additional content* Select an option  Voice of Customer model  2022 salary benchmark roundup Privacy Policy ...

    scotty - 08/07/2022 - 09:20

  8. Forget everything you (think you) know about ABM

    approach. Second, I think marketing technology providers, many of whom built their systems to support  high ...

    David Rowlands - 18/08/2022 - 15:17

  9. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    into the US market with 40% of the customers in America.  Webeo’s mission is clear, to provide a solution ... in IP database which provides real time firmographic personalisation as soon as a visitor hits ... they are stuck. Webeo help them understand the huge business potential of investment in B2B CRO and provide ...

    David Rowlands - 07/07/2022 - 15:26

  10. News: Triple Point provides £10 million facility for Selbey Anderson

    provided by Triple Point’s Private Credit division, will enable Selbey Anderson to proceed with identifying ... and completing further acquisitions, as well as providing working capital to the group. Triple Point’s initial ... of a bridging facility for the acquisition of B2B marketing agency Digital Radish, as well as providing capital ...

    David Rowlands - 01/06/2022 - 12:43


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