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  1. Brand guidelines: When should you start breaking the rules?

    provider. But it has been allowed to develop into a people-centric community, with huge live events ... To achieve this, the manufacturer partnered with the charity Mental Health UK to provide free wellbeing ...

    Danny Philamond - 04/08/2022 - 09:46

  2. Turn your product into your top marketing tool

    that in-product marketing can bolster CX-. considering 80% of customers say the experience a company provides ... at their fingertips. Every interaction (or lack thereof) with your business’s product provides data. For example, ... communications that customers want to receive.  Retain customers by providing content that builds community When ...

    Rebecca Grimes - 27/07/2022 - 09:04

  3. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    The revitalization of Splunk’s content syndication program improved ROI by 27% QoQ, providing long-term thinking ... generation partners needed diversification at scale and additional optimizations. With the audience's ... Splunk’s mix of lead generation providers (and eliminating a few less qualified and less transparent) would ...

    David Rowlands - 14/06/2022 - 11:36

  4. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    into the sales process later. In addition, Aruba discovered that potential customers were finding it difficult ... engagement. Providing the buyer with a content consumption experience that would encourage and guide without ...

    David Rowlands - 07/07/2022 - 12:35

  5. Why the moon landing began with good branding

    to this model NASA’s Octagon, adapted from the president’s inspiring, eloquent speech, provides a focus ...

    Sue Mizera - 03/08/2022 - 09:59

  6. News: Punch! rebrands as Punch! B2B with sister agency Punch! Sales

    for our sales and marketing teams to better reflect the increasing number of services each agency provides ... providing strategic leadership across both agencies. Danny said: “We’re excited to launch Punch! B2B ...

    David Rowlands - 25/07/2022 - 11:24

  7. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

    a global provider of data quality and email marketing success solutions, launched the latest addition ... DemandTools Elements provides a dashboard view of a business’s current duplicate level. With this additional ... vice president of international marketing at Validity, added: “DemandTools Elements provides ...

    David Rowlands - 22/04/2022 - 15:25

  8. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    providing a more flexible, user-friendly experience.  About Integrate’s customers  Integrate’s customers ... a forthcoming book on the Precision Demand Marketing mandate due out in May 2022.  Additionally, the martech ...

    David Rowlands - 07/07/2022 - 12:59

  9. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    needed to position its platform as the number-one solution provider for hybrid, remote and in-office ... and additional secondary markets. These leaders are responsible for creating the policies and procedures ... on platforms like Pandora. Additional channels included digital TV and OTT. The ad was viewed on platforms like ...

    David Rowlands - 14/06/2022 - 10:15

  10. Campaign communication – a framework for success

    to know)? When? (stages of communication) Where/How? (forms of communication) We also provide access to our ...

    Daniela fernandes - 20/07/2022 - 14:00


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