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  1. Fahlgren Mortine

    that are precise and meaningful. Headquartered in Columbus, Ohio, the agency provides an integrated offering ...

    Daniela fernandes - 20/07/2022 - 11:27

  2. Education, consistency and patience: The keys to retaining your customers

    provides enough information in the acquisition process for a buyer to commit to the purchase. ... provide—turning them into converts. After all, retention is far cheaper than acquisition, and repeat customers ... stories. In addition to presenting concrete data, build customer success stories into your marketing ...

    Rebecca Grimes - 06/06/2022 - 10:22

  3. Perfecting pipeline management to boost B2B sales

    get that. Sales pipelines can provide an abundance of useful insights when they’re managed effectively ... to pipeline management can provide insight into all of these questions, yet 56% of managers state ... Finally, a win-loss analysis will provide useful learnings that can fine-tune the process for future ...

    John Cheney - 13/07/2022 - 11:22

  4. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    this through their Commerce Platform, providing businesses of all sizes with customisation options “built ... in growing their business and is tailored to specific business sizes, life stages and ambitions. 4. Provide ...

    Jonathan Turner - 20/07/2022 - 09:29

  5. News: Leading tech marketing and PR agency Harvard launches new brand and design service

    5-10% of potential customers being in-market at any time, brands need to go further – they must provide ...

    David Rowlands - 22/07/2022 - 11:43

  6. How bad data in your CRM may be exposing you to a competitive ambush

    that neither buyers or sellers are motivated to provide accurate data about opportunity competitors ... sales and marketing leaders are discovering that their CRMs do not provide accurate or complete data ... interviews will provide you with a deep dive into how and why your buyers are making their selection ...

    Willem Maas - 14/07/2022 - 15:54

  7. What makes a successful customer experience map? Four tips for customer-centric businesses

    that your business goes above and beyond the competition? If you want to ensure that you’re providing ... their knowledge of your customers but also to help them understand the role they can play in providing ...

    Kerrie Malone - 11/07/2022 - 09:03

  8. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    advertising), content syndication (Contentgine) to gain additional high-value contacts, outbound email ... with Dr. Sanjay Gupta) for senior-level contacts. Additionally, sales enablement materials equipped account ...

    David Rowlands - 14/06/2022 - 11:16

  9. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    issues the company faced As a start-up provider of digital advertising effectiveness measurement, ... of their stage. Additionally, the reports addressed two key, newsworthy questions that the media and advertising ...

    David Rowlands - 14/06/2022 - 10:03

  10. It’s time for B2B organisations to catch up on personalisation

    an additional layer of complexity that comes from a more complex B2B buying process.  Here’s how personalisation ... provided by third-party experts as well as the high-quality data from face-to-face customer service ...

    Kieron McCann - 31/05/2022 - 10:25


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