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  1. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    advertising platform – which were successfully merged with its existing capabilities to form its current ... webinars, in-person events and display advertising, to understanding what individual account members ... Demand Gen Report, ABM in Action, B2BMX/B2BSMX, CMSWire, Advertising Week etc. Integrate has ...

    David Rowlands - 07/07/2022 - 12:59

  2. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    in revenue effectiveness.  6sense has been recognised as the number one ranked account-based advertising ... include:  99% of users rated the 6sense ABM/ABX platform with 4 or 5 stars for Account-Based Advertising ...

    David Rowlands - 07/07/2022 - 12:21

  3. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    as a result of:  Covid-19 shifted consumer shopping behavior to e-commerce. In response, advertisers sought ... in-person, relationship selling.  Objectives of the campaign  Provide advertisers a media solution to reach ... The business objective was to increase the awareness of Target Product Ads by Roundel to CPG advertisers ...

    David Rowlands - 14/06/2022 - 09:33

  4. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    issues the company faced As a start-up provider of digital advertising effectiveness measurement, ... series, titled Foundations, we challenged the status quo that advertising measurement can only ... of DISQO as a leader on advertising measurement through press coverage. We also sought to keep current ...

    David Rowlands - 14/06/2022 - 10:03

  5. Attracting the next generation into the B2B world

    competitors' advertising campaigns, is tough and knowing your target audience inside out has always been ...

    Michelle Wells - 04/07/2022 - 12:02

  6. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    content as Organic search drove the most website traffic. Improve conversion from paid advertising ...

    David Rowlands - 07/07/2022 - 12:35

  7. Let’s get personal

    Insight and I’m utterly convinced their technology will change the way we run digital advertising ...

    Charlie Nicholson - 27/06/2022 - 10:48

  8. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

    and paid social advertising. Paid and organic social posts. Twitter, LinkedIn, Instagram, Facebook ... online display and paid social advertising. Insights for a Different World episodes – web series ... E2 web page, content, advertising. OOH – print and digital OOH communications – For KLM, Helvetic ...

    David Rowlands - 14/06/2022 - 09:49

  9. Why the diversity of thinking will dominate the future of creativity in the experience economy

    – people from advertising backgrounds directly conversed with those from direct response backgrounds ... issues and trends.  Communications throughout B2B marketing and advertising have been largely ...

    Jason Fletcher - 10/06/2022 - 16:49

  10. What you need to know about customer advisory boards

    additional visibility, to an out of home advertising campaign for more significant brand awareness.  Keep ...

    Dean Lindsay - 16/06/2022 - 09:10

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