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1. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

   advertising), content syndication (Contentgine) to gain additional high-value contacts, outbound email ...

   David Rowlands - 14/06/2022 - 11:16

2. News: Triple Point provides £10 million facility for Selbey Anderson

   to advertising and B2B marketing organisations. The group excels in providing back-office support and central ...

   David Rowlands - 01/06/2022 - 12:43

3. News: Adverity and IAS collaborate on reporting API to improve marketing effectiveness and ROI

   campaign optimisations and actionable insights.  This collaboration widens access and allows advertisers ... solution for more advertisers seeking to holistically manage their digital ad and marketing campaigns. ...

   David Rowlands - 27/04/2022 - 17:07

4. Are you a CMO worried about budget? Read this

   in brand/awareness activity. Prevailing wisdom suggests that brand campaigns should account for 60% of advertising ...

   Emilie Sanders Lee - 10/05/2022 - 10:40

5. News: Monthly roundup of new hires in B2B

   their relaunch growth plans. Michael comes from a long background of growth development in advertising ...

   David Rowlands - 29/04/2022 - 14:44

6. Four steps to selecting the right companies to target with ABM

   advertising strategies.  Combining your first-party data with third-party data can help you to not only ...

   Feroze Engineer - 13/04/2022 - 08:36

7. Three tips to better product messaging

   competitors. But where to start? Start reviewing their public content, web copy, advertisements, data sheets, ...

   Rachel Rapoza - 30/03/2022 - 12:09

8. An idiot’s guide to NFTs: An exclusive snippet of Doug Kessler’s Martechopia session

   started his career in consumer advertising in Maddison Avenue before “drifting into B2B and never getting ...

   David Rowlands - 17/03/2022 - 14:46

9. B2B marketing is all about leads. So why bother with branding?

   starts before your salesman calls, with business publication advertising. Ask any salesperson: It’s much ... and advertising. Let us B2B marketers take up the challenge of ensuring a positive customer experience across ...

   Ruth Stevens - 18/02/2022 - 09:29

10. Expandi Group

    integrated set of services, a fully compliant GDPR data base, and award-winning account-based advertising ...

    Daniela fernandes - 14/02/2022 - 16:20

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