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  1. The big lie of thought leadership in B2B

    in detail. That means that we can identify actionable personas for targeting social and search advertising ...

    Philip Trippenbach - 07/12/2021 - 09:12

  2. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    because, up until now, most B2B marketers have been advertising to their target account audiences ... by guessing where they hang out. Up until now, most B2B advertising has been publisher-based or keyword-based, ... that’s great – you can still reach and engage them with IP-based advertising. It’s a huge opportunity ...

    David Rowlands - 06/08/2021 - 11:18

  3. How to approach your ABX strategy

    those accounts through advertising. Then you want to continue to drive interaction and engagement across ...

    David Rowlands - 10/11/2021 - 10:57

  4. The death of third-party cookies

    to create these cohorts, which are your audience profiles. Then you can target your advertising against ... can be trusted to process their data. Use AI-powered contextual advertising AI-powered contextual ... advertising can also work to capture first party data and pinpoint media habits. Julia continues: “Another ...

    Kavita Singh - 23/06/2021 - 12:08

  5. Iris Worldwide

    2 Chicago IL 60661 United Kingdom Advertising Branding CRM Demand Generation Solutions Digital Marketing ...

    Jack Mann - 23/07/2021 - 11:48

  6. The 5 new rules of marketing in a downturn: Rule #1 From pandemic to recession, how marketers can capitalise during tumultuous times

    to steal market share.    In 2009, the Journal of Advertising Research published a  review  of more than 40 ... tend to cut back on advertising during a recession. This  behaviour reduces noise and increases ... the effectiveness of advertising of any single firm that advertises. Thus, the firm that increases advertising ...

    Ted Kohnen - 11/05/2021 - 20:32

  7. News: McKinsey advisor John Straw joins Ve Global board as non-executive director

    businesses with a managed-service of proprietary marketing software and digital advertising solutions. Jack ... with a managed-service of proprietary marketing software and digital advertising solutions. Ve Global CEO Jack Wearne ...

    Kavita Singh - 05/07/2021 - 11:11

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    or collectively, speaks to how you orchestrate everything from your brand personality, advertising, events ...

    Sue Mizera - 19/11/2021 - 09:34

  9. What is connected TV and how can it be used in B2B marketing?

    online advertising. This means ads can be delivered to a very well-defined target audience versus buying ... impact this will have on targeting precision and ad costs across all digital advertising, including ... to people watching the same programme, advertisers don’t have to pay to put their ads in front of people ...

    Kavita Singh - 02/06/2021 - 10:52

  10. Ignite London 2021 Session: Supercharged B2B

    B2B in traditionally consumer spaces like TV and sports advertising, and using B2B practices in B2C ...

    Jack Mann - 05/07/2021 - 11:42

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