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1. How to build a B2B content strategy

   get the return on your efforts. Email nurturing campaigns, social media and paid advertising can all ...

   Larry Kotch - 21/09/2021 - 11:48

2. Insight and intelligence

   head of planning, ReallyB2B   How to adapt your B2B advertising and analytics approach in a cookieless ...

   scotty - 21/06/2021 - 15:33

3. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

   your brand personality, advertising, events and communications to community groups, such as HighKit’s ...

   Sue Mizera - 13/10/2021 - 09:49

4. Award case study: Find out how Accountinsight nabbed the award for ‘Emerging vendor of the year’

   account-based advertising platform (ie a B2B DSP) built for media and B2B agencies and won the Gold ... programmatic Account Based Advertising (ABA) to media buying agencies,initially (due to existing relationships) ... advertising campaigns. Accountinsight  believes that this would create a new software category, rather as did ...

   Kavita Singh - 22/03/2021 - 16:32 - 1 comment

5. How to authentically represent Pride in B2B

   an online event with Robyn Pierce from The Croc, all about LGBTQ representation in advertising. Robyn had ...

   Matt Harper - 09/07/2021 - 17:35

6. What the Phasing-out of Third-Party Cookies Means For B2B

   will be very aware of the implications the change will have for the digital advertising landscape. So, what ... user behavior for advertising purposes. The phasing out of third-party cookies means profiles created ...

   Jack Mann - 20/04/2021 - 20:11

7. Can you outsource your sales team?

   Design the landing pages Design creatives for any LinkedIn / programmatic advertisements Identify the key ... / download Engagement on advertisements Calling dispositions – eliminate any DNC/not-interested contacts. ...

   Satish Sadasivan - 28/06/2021 - 13:50

8. The Leads on Tap Blueprint

   expert formula to lead generation, using a combination of marketing automation, Linkedin advertising ... a combination of marketing automation, Linkedin advertising and B2B psychology to generate leads like never ... psychology) Integrate your database with marketing automation tools Use the latest advertising channels and ad ...

   Jack Mann - 22/02/2021 - 10:32

9. News: Demandbase announces acquisition of InsideView and DemandMatrix and launches Demandbase Data Cloud and Sales Intelligence Cloud

   Cloud and Advertising Cloud capabilities, the new Data Cloud and Sales Intelligence Cloud allows ... help expand the Demandbase One B2B Go-To-Market Suite. Along with its ABX Cloud and Advertising Cloud ...

   Kavita Singh - 05/05/2021 - 16:00

10. News: B2B Media Group hires ex-Criteo executive as its VP Product

    and gather data from more than 500 B2B sources and make it actionable for advertisers around the globe. ... and gather data from more than 500 B2B sources and make it actionable for advertisers around the globe.” ...

    Kavita Singh - 23/04/2021 - 10:16

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