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  1. How to promote your B2B webinar like a pro: Expert advice from Adobe

    registrations.  Kate’s overall advice is clear: plan from start to finish, test your email and webinar timings ...

    David Rowlands - 01/11/2021 - 10:52

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    that are easier done in-person. DR: When it comes to planning for the year ahead, what’s your main piece of advice ...

    David Rowlands - 19/11/2021 - 10:26

  3. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    the best advice is always to ask first. If they say, ‘yes’- get sharing! If they say, ‘no’- that’s all ... to the advice in this guide will stand you in good stead when it comes to your UGC plan. It could also ...

    John Allen - 17/11/2021 - 08:39

  4. Thinking of starting a B2B podcast? Ask these three questions first

    advice for anyone considering the format. If you’re a B2B marketer and you’re not at least considering ... of one of B2B’s longest-running podcasts, copywriter David McGuire shares his advice for anyone ...

    David McGuire - 20/10/2021 - 09:34

  5. ABM expert Robert Norum on how to run your ABM pilot

    three of those methodologies at once.” Robert’s final piece of advice is to remember that ABM isn’t ...

    Lucy Gillman - 26/10/2021 - 16:39

  6. Marketing automation implementation- where to begin?

    be arranged for staff? The best piece of advice I can give for the planning phase is to be led by your ...

    Tom Ryan - 14/10/2021 - 15:23

  7. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    of McGuire’s advice Subheadings, a clear writing style, and making use of visual layout are all key factors ...

    Lucy Gillman - 01/10/2021 - 14:20

  8. Five top tips to stop your content from being boring

    add original advice or opinions from your team to ensure that you’re creating valuable, unique ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  9. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    important now than ever. Professionals are actively looking for information and advice that’s genuinely ...

    Lucy Gillman - 07/10/2021 - 17:32

  10. Five questions to help pinpoint your brand identity

    not an easy task. My advice to any brand manager defining a brand identity would be to go back to the very ...

    Charlotte Hartley - 23/09/2021 - 11:08

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