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  1. News: Mitie has announced the appointment of its new CMO, Maria Winn

    as a mechanical engineer at Ford Motor Company, Maria is a strong advocate for women in STEM careers, ...

    David Rowlands - 09/12/2021 - 12:33

  2. Why you need emotional marketing in 2022

    forget that your employees are also great advocates for your brand! LG: What are some of the main ...

    David Rowlands - 20/01/2022 - 08:51

  3. International Women’s Day: A collection of reflections

    have a greater expectation for businesses to lead the way. 58% of the population will buy or advocate ...

    David Rowlands - 08/03/2022 - 13:00

  4. Practical magic: Cooking up a potion for success for your ABM programme

    developing a deeper decision-making relationship with a specific contact or advocate along the way? How can ...

    David Rowlands - 07/01/2022 - 09:03

  5. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    media is an interesting example: employees can be great advocates for your brand and amplify your ...

    David Rowlands - 10/12/2021 - 10:37

  6. Christelle Fraysse on the importance of a solid CRM system

    Identifying strong advocates to spread positive messages about a business early in the process is a powerful ...

    David Rowlands - 16/12/2021 - 12:19

  7. Here are some customer advocacy marketing strategies that actually work

    to advocate for your products and services. All it takes is research and feedback to start making ... a difference. Yes, that’s right, you can advocate for customers internally to make sure ... great C-Sat, customers are more likely to advocate for your products and services. All it takes ...

    Mercè Cozens - 01/06/2021 - 16:19

  8. How to realise the full potential of sustainability marketing

    that have robust ESG initiatives to help advocate for and promote each other.  Sustainability marketing ...

    Leeya Hendricks - 26/11/2021 - 09:41

  9. Steps to a CX audit

    passes through from initial brand awareness to becoming a customer advocate, there are hundreds ... with your business, or advocate for your business beyond merely continuing to buy it. 5. Benchmark score ... their journey from prospect to customer, and from customer to advocate. Remember, an audit isn’t just ...

    David Rowlands - 18/03/2021 - 09:46

  10. ABM expert Robert Norum on how to run your ABM pilot

    for more sophisticated tactics from a demand generation perspective. Robert also advocates for building ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

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