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1. What can community marketing bring to the table? with Zapnito's Charles Thiede

   advocates into the community through content and peer-to-peer knowledge sharing. Some other things community ... research and the perfect strategy. Start small and gather your thought leaders, your advocates and get them ...

   Kavita Singh - 13/07/2021 - 10:30

2. Are the 2020s the Decade of the Great B2B Rebranding?

   support. They opined for a board-level advocate for their support and continued budgets;-they reported ...

   Sue Mizera - 01/12/2021 - 10:47

3. Kate Owen on how multifaceted ABM can be applied across higher education

   so too varies “how and what they advocate for in terms of brand and what keeps them satisfied.” ...

   David Rowlands - 19/10/2021 - 16:26

4. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

   transparent communication” is key here, Matt states, such as TMP’s advocates programmes which seeks to connect ...

   Lucy Gillman - 08/10/2021 - 10:04

5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

   Marketing to marketing’s thorniest problems; Responses to the devil and his advocates As always, we ... to marketing’s thorniest problems; Responses to the devil and his advocates As always, we genuinely look forward ...

   Sue Mizera - 10/08/2021 - 16:22

6. Here were some key diversity themes we discussed at Ignite USA

   to be blunt, you need to overcome that fear, otherwise, you’ll never grow and be an advocate or ally. Shanita ... to overcome that fear, otherwise, you’ll never grow and be an advocate or ally. Shanita said: “What I want you ...

   Kavita Singh - 17/06/2021 - 09:56

7. Awards case study: Learn how Cisco hit an ROI of $5.4 million through 196,933 acts of customer advocacy

   General B2B marketing See what you can learn from Cisco’s The Gateway, a formal advocate marketing ... of over $5 million. Summary Cisco did not have an organised way to leverage customer advocates ... So, it launched its first advocate marketing programme and named it “The Gateway.” The Gateway allows ...

   Kavita Singh - 26/11/2019 - 17:54 - 1 comment

8. Awards case study: How Fearless Labs won ‘Best use of martech for sales enablement’ for its work for O2

   the sales team; solved by introducing: support of senior sales advocates and creation of a social ‘champions ... enablement sessions, supported by senior marketing and sales leaders. Sales advocates from the original pilot ...

   David Rowlands - 24/03/2021 - 09:34

9. ABM + CSM = ∆ Customer ROI

   environment as an advocate, technical expert and facilitator. A synergistic customer/CSM relationship ... and advocate. ABM activities designed to drive awareness and demand align perfectly with the CSM’s charter ...

   Nancy Harlan - 08/01/2021 - 10:04

10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Marketing to marketing’s thorniest problems; Responses to the devil and his advocates As always, we ...

    Sue Mizera - 19/11/2021 - 09:34

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