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1. Turning your best SME customers into your best sales people

   and how you can encourage a time-poor business owner to advocate for your company Leaders have ... on to star performers, has left the idea of customer advocates somewhat neglected. But your most loyal ... have a motive to promote its product and advocate its success – prospects are bound to take what you ...

   Molly Raycraft - 18/06/2018 - 09:54

2. 5 key tips for improving your brand strategy in 2021

   organisations. Customers expect brands to take a stand for what they believe in and advocate for their shared ...

   Kavita Singh - 12/02/2021 - 14:08

3. Awards case study: How Hep2O increased relevance and consideration among plumbers and heating engineers with influencer marketing

   helped us build our community of advocates. One-off ‘spike’ activities: Providing carefully selected ... and Hep2O’s new Instagram account, and has also helped it build its community of advocates. One-off ‘spike’ ... invited a number of key industry advocates including @Plumberparts, Precise.plumbing and Andy Cam down ...

   Paul Snell - 28/11/2019 - 16:41

4. Putting the why first: How brand purpose impacts business

   how to build an army of advocates, get your team on board, and build your lighthouse statement. ... unless you have pure advocates. They’re not born overnight but over time, through recognition ...

   Rebecca Ley - 27/11/2018 - 15:39

5. Customer advocacy: How clever B2B brands let their brand advocates do the work for them

   a brands’ clients tell them.” The immediate rewards of nurturing customer advocates are clear: get your ... of content marketing or your most convincing sales person. And to add to this, an advocate is more likely ... an opportunity and grasped it with both hands; companies including Influitive, Advocately, Promoto and Zuberance ...

   Alex Clarke - 04/09/2017 - 15:59

6. 3 steps to creating your own advocate community

   to be true? Here are three steps to creating your own advocate community Do a quick search of #HagerGang ... David Evans to find out his tips on how to create your own advocate community. @hageruk Another quality ... sharing your content You might have customer advocates without realising it. Look through your data ...

   Danielle Howe - 05/09/2017 - 16:38

7. Q&A with Mark Larwood, head of ABM and advocacy marketing, O2

   And the customer advocates created through customer ABM have a role to play in winning new business too of course. ...

   David Rowlands - 03/09/2020 - 14:13

8. What gets measured gets done- and funded

   Deepens relationships for insight and innovation Develops references, referrals and advocates Revenue ...

   Dan Sands - 26/10/2020 - 11:24

9. A guide to B2B marketing in 2020… by Charles Dickens

   practice.  You’ll find advocates for any number of different approaches and methodologies. And there’s ...

   Roger Wilks - 20/04/2020 - 16:31

10. Less anonymity and more personality behind account-based marketing success, B2B Marketing report finds

    Grad advocates building personal relationships through social media platforms such as LinkedIn, sending ... Point To Point. Grad advocates building personal relationships through social media platforms ...

    Rebecca Ley - 07/02/2019 - 11:12

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