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  1. SOCIAL MEDIA: Brand advocates in B2B

    Social How to harness the power of brand advocates via social media revealed Word-of-mouth (WOM) ... knowledgebank/branding/features/social-media-brand-advocates-b2b Brand advocates are not new in the B2B arena but social media is changing the way customers big up ... advocates is a desire to be considered thought leaders; they like to take the lead in online discussions ...

    Anonymous (not verified) - 26/08/2011 - 14:41

  2. Why Employees Make the Best Social Media Advocates

    31049 blog/posts/2014/12/02/why-employees-make-best-social-media-advocates Most people in the business ... Employees can easily be used as company advocates, and there is no better way to use them than through ... Find Your Best Advocates on Staff To find the best advocates for your business, look for those who ...

    Scott Matthew - 02/12/2014 - 18:08

  3. How to create an employee advocacy programme

    advocates, your employees, with the power to cohesively promote your brand to their networks. “This could ... be your tech employees being given the opportunity to advocate your brand to build a thought leader status ... “It starts with belief and pride in the brand, with employees excited to represent and advocate ...

    Alex Clarke - 25/01/2016 - 11:04 - 1 comment

  4. The art of reframing marketing leadership

    throughout the journey. Advocates and negotiators Leaders with a political frame act as advocates ... an agenda and a power base.  Advocates and negotiators are very useful in guiding marketing transformation ... rabid advocates for the journey. This is the hallmark of a truly transformational leader. Today’s most ...

    Debbie Qaqish - 04/10/2016 - 18:55

  5. How to turn your B2B customers into advocates

    are the ingredients that make an advocate’s lobbying and campaigning all the more valid. So it takes little ... puts it: “Nurturing advocates on and offline can drive awareness and lead generation. There’s still ... At the risk of sounding facile, the first step for a company to gather advocates is having its products ...

    Oliver Matejka - 23/09/2016 - 14:02

  6. Really getting to know your customers

    sources drive their purchase. 2.     Identify your Customer Advocates: from this research, we can map out ... a shortlist of customer champions or what we term ‘customer advocates’ to drive the business and marketing ... advocates will be critical to business growth where they’ll tell your story far more authentically. 3.     ...

    Daniel Bausor - 04/03/2016 - 16:24

  7. 3 steps to inspire your CEO to become a revenue marketing advocate

    for the CEO to fully adopt and advocate for this transformation cannot be underestimated.  So, what’s ... into a revenue marketing advocate: Become BFFs with the VP of sales. Communicate directly to the CEO and others ... Here are three proven strategies to help your CEO become a revenue marketing advocate. anonymous user ...

    Debbie Qaqish - 17/01/2017 - 11:11

  8. Have a laugh at B2C blunders, but B2B isn't exactly perfect

    not advocating any campaign or creative should be left to the mercy of the masses, but there’s a wealth- ... recruitment. I’m not advocating any campaign or creative should be left to the mercy of the masses, but there’s ...

    Robert Green - 07/03/2019 - 12:16 - 1 comment

  9. The magic eight: Your 8-point model for CX

    journey outlined in chapter three, then becoming long-term customers, advocates and in some cases ...

    Molly Raycraft - 22/08/2019 - 09:22

  10. The Advocate- Your Brand's New Best Friend

    Social ‘The Advocate’ – a derivative of the social age and your brand’s new best friend. 19883 ... blog/posts/2012/10/01/advocate-your-brands-new-best-friend ‘The Advocate’ – a derivative of the social age and your brand’s new best friend. Traditional ... their customers are social. ‘The Advocate’ is therefore the goal that all businesses should seek to achieve ...

    Scot McKee - 01/10/2012 - 11:25


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