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  1. Why B2B businesses need speed to survive

    over 850 members across the globe including professionals from airlines, OEMs, airports and other ...

    Matt Simpson - 21/06/2021 - 14:39

  2. Awards case study: Find out how Gravity Global nabbed multiple awards this year at our Elevation Awards

    Media. Gravity research even prior to Covid-19 indicated that the key issue occupying airlines ... to airlines looking to renew their fleets with next generation aircraft. However, competitors were claiming ... the new Profit Hunter aircraft are enabling airlines in places like Kazakhstan and Brazil open up to new ...

    Kavita Singh - 02/06/2021 - 13:50

  3. ANALYSIS: Business airlines- Come fly with me

    was in crisis. However, there are still people who are keen to enter this market. We examine business airline ... for those passengers. 12927 knowledgebank/branding/features/analysis-business-airlines-come-fly-me What ... in January 2007- as the UK's first all-business class airline, demonstrates that there are still people ...

    a12admin a12 - 19/12/2006 - 00:00 - 1 comment

  4. How to create a buzzworthy campaign with Paul Anderson

    as the ‘Profit Hunter’. For most airlines the ‘Profit Hunters’ could fill an important role in their fleets ... ambition of airlines. 3. What social channels did you feel were the most effective in creating social buzz? ... with the aircraft by renaming the E2-190 and E2- E195 jets as the ‘Profit Hunter’. For most airlines the ‘Profit ...

    Kavita Singh - 02/02/2021 - 16:17

  5. Is an aircraft carrier as good as a submarine?

    agencies? The simple answer is they can’t.  In the same way, you can never prove an aircraft carrier ... agencies?  The simple answer is they can’t.  In the same way, you can never prove an aircraft carrier ...

    Clif Collier - 10/02/2020 - 10:09

  6. Awards case study: How Gravity Global and Embraer won 'Best use of digital techniques or technologies'

    at airports; aircraft delivery streamed live; airline customer films showcasing new routes; VR and AR experiences at air ... – Tech Lion. The challenge was to ‘own’ the Paris Air Show and make the campaign relevant to airlines ... 'Incredible Journeys', showing how the new Profit Hunter aircraft are enabling airlines in places like ...

    David Rowlands - 26/11/2020 - 12:08

  7. Awards case study: Find out how Edelman helped Mitsubishi Aircraft Corporation to hold an outstanding air show

    that by introducing an all-new, clean sheet product to the market that both enhances profitability for airline ... of the regional segment has left airlines and their passengers facing a lack of innovation and suitable aircraft ... expectations and shifting airline requirements in terms of on-board experience and aircraft performance. ...

    Kavita Singh - 14/05/2020 - 10:11

  8. Awards case study: How Gravity Global used artwork to achieve record sales of $15.3 Bn

    in service with airlines. Strategy  With a global audience of airlines from around the world, ... issue occupying airline management is how to generate profit in a competitive industry with ticket ... airlines across 50 countries in existing and new markets including leasing companies, analysts ...

    Kavita Singh - 18/05/2020 - 10:49

  9. Tips for preparing your first digital-only event

    days to find out who was on board in terms of guests, which included: CEOs, airlines, journalists, ... on leading airlines jumping on board.” You’ll need to break down a timeline of the event. You should ask ... from a brand perspective and that snowballed on leading airlines jumping on board.” You’ll need ...

    Kavita Singh - 11/05/2020 - 11:52

  10. 5 ways B2B brands are breaking the mould with video advertising

    on the impact of lost luggage on airline customers’ experience through a compelling stat that a researcher ...

    Jennifer Bunting - 05/03/2020 - 10:33

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