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  1. Live reaction: Can ChatGPT write your B2B copy?

    Content marketing Creative General B2B marketing Marketing automation Marketing department Marketing technology Teams and resourcing Master- Brand & Content Strategy AI Automation Creativity Follow B2B copywriter David McGuire as he tries ChatGPT for ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Happiness by design

    reactions would be to set a few seconds delay on their posts and ask for confirmation that they want ...

    Paul Dolan - 01/07/2022 - 09:26

  3. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    Perhaps the biggest audience reaction was when everyone was assigned to join one of five learning teams: ...

    David Rowlands - 14/06/2022 - 12:23

  4. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    reactions – further confusion and frustration on the part of the employees, in addition to growing cynicism, ...

    Sue Mizera - 10/06/2022 - 08:58

  5. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    months. It’s been really interesting to see the reaction of people who are thinking about joining our ...

    David Rowlands - 05/05/2022 - 09:00

  6. The data and science you need to know when approaching ABM email marketing

    ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ... that makes someone want to take an appointment with your salesperson? DecisionLabs analysed the reactions ... telling a story using supporting visuals, such as a whiteboard.  Candidates’ brain reactions were examined ...

    David Rowlands - 16/11/2021 - 09:39

  7. Five ways AI impacts demand generation

    their mail-open rate and what they usually do in reaction. The more interesting or valuable the content ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    as individuals and in their respective career paths.  LG: On the flipside, for every action there’s a reaction ...

    David Rowlands - 17/12/2021 - 15:04

  9. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    example) but even things like colours can get very different reactions in different countries. McDonalds ...

    David Rowlands - 10/12/2021 - 10:37

  10. News: Kingpin and The Marketing Practice join forces

    dedication to B2B. The reaction we’ve had from clients and our people has been hugely positive. They can see ...

    David Rowlands - 09/09/2021 - 10:52

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