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1. Demand generation in the far future

   is a direct reaction to this as marketers search for a fresh alternative that will allow them to steal a march ... rise in the popularity of account-based marketing over the past few years is a direct reaction ...

   Kavita Singh - 14/09/2020 - 15:09

2. Microsoft wins gold for 'Most innovative use of martech'

   participants are then invited to react to the personal truth through reactions: 'Me too!', ...

   David Rowlands - 22/03/2021 - 16:14

3. Facebook’s emoji feature flops

   Social Facebook’s reactions feature – an extension of its ‘like’ button – has barely been used ... and politicians to sports. And, despite the introduction of emoji reactions to encourage more interaction, 97 per ... cent of post reactions analysed still consisted of the ‘like’ reaction. The emojis – such as angry, ...

   Alex Clarke - 31/05/2016 - 15:24

4. Inside Bader Rutter’s latest 2019 and 2020 achievements

   these distinctions. Q: Can you tell me your reaction to winning these distinctions? With some agencies, it’s all about ...

   Kavita Singh - 27/07/2020 - 15:41

5. Starling Bank takes small business owners on an ‘epic adventure’

   In addition, I think this campaign was so close to our hearts so we got some great reactions. So it was all ...

   Kavita Singh - 01/09/2020 - 13:49

6. Quarry

   that won’t stop. To Demand Reaction™. Experts in demand and exclusive to B2B tech, Quarry sparks, enables, ...

   minesh.mistry_354001 - 07/10/2019 - 11:36

7. How to conquer the age of fear to ignite your marketing team's creativity

   at the gyro stand – it tested advanced neuroscience technology and measured people’s reactions to a series ... of someone’s reaction. There’s no denying the true response of your brain and nervous system. After a while, ... The reactions to this unexpected interruption differed from an emotional spike to a flat line – much like ...

   Kate Howe - 11/07/2017 - 11:13

8. Morton Fraser launches 'Welcome to Clarity' video campaign

   that surreptitiously captures people's reaction when they attempt to order a simple coffee but are left baffled ...

   Kavita Singh - 13/09/2019 - 10:26

9. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

   Rolls-Royce’s extended credibility. Shares: advocacy generated by reactions of surprise and excitement. Depth: ...

   David Rowlands - 26/11/2020 - 16:27

10. Awards case study: How Bosch created the next generation of tradespeople

    rather than ‘marketing speak’, engaged the target audience, triggered online reactions, and were widely ... monthly engagements by 20%, reactions by 20%, post-clicks by 20%, and video views by 20%. The target ... media. The campaign achieved: Reach: 780,101 Engagement: 28,331 Reactions: 2,048 Post clicks: 25,061 ...

    Molly Raycraft - 23/11/2018 - 14:37 - 1 comment

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